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Content Marketing Forum 2016 with Special Guest Speaker Oliver Wilke

By | Oct 5th, 2016 08.59 AM | View all posts in Digital Marketing Featured Marketing

On October 3rd, Oliver Wilke, Head of Sales & Business Development APAC Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences.

The points discussed in at the forum were:

1. How to create successful contextual advertising campaigns
2. Understanding the types of targeting methods available that include, day-parting, geo-targeting, behavioral targeting, and placement targeting
3. Learn expert targeting techniques that effectively transform non-engaging campaigns into hot, lead-generation campaigns
4. Key success factors in developing efficient and successful content campaigns to leverage influencers as your key opinion leader

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Syndacast Featured on Facebook Business Success Stories

By | Jun 30th, 2015 02.39 AM | View all posts in Blog Digital Marketing Featured Social Media Marketing

Just giving ourselves a small pat on the back for a job well done!

On 29 June 2015, the Syndacast team got featured on Facebook Business Success Stories for a campaign that was rolled-out for Ananda Development. Via advanced custom audiences and targeting tools, this year’s event held by Ananda saw over double the registrations from last year.

Facebook Success Stories

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10 Faces of Syndacast with 10 Digital Marketing Tips

By | May 16th, 2014 08.00 AM | View all posts in Blog Featured Videos

We’re proud to present to you the “10 Faces of Syndacast with 10 Digital Marketing Tips“. We’ve compiled a list of individuals, each a specialist in their own field to give you must-know 10 digital marketing tips for any online marketer.

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2014 Advanced Digital Marketing Strategy Conference

By | Apr 2nd, 2014 10.55 AM | View all posts in Blog Featured News and Updates

Taking place at the InterContinental Bangkok hotel, the 2014 Advanced Digital Marketing Strategy welcomed various well-known guest speakers into the conference, discussing key digital marketing key issues. Amongst the guests was Wolfgang Jaegel, presenting the 5 Trends in Modern Search Engine Marketingrevealing conversion optimization strategies and case studies focused on the finance and banking industry.

2014 Advanced Digital Marketing Strategy Conference
Wolfgang Jaegel, Syndacast CEO

The conference gathers the brightest minds who are directly exposed to the fast-moving digital technologies, the ability to adapt and revolutionize the mobile industry for business use and how to effectively use social media to connect and engage with customers. Wolfgang Jaegel, an  internet technology and digital marketing veteran with 20 year experience in the niche was invited to the conference to showcase the trends and offer strategic insights to the digital dynamic environment.

Throughout the presentation, Wolfgang touched on various topics including why a responsive web design is imperative for businesses.

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Digital Marketing at the British Chamber of Commerce

By | Mar 27th, 2014 08.54 AM | View all posts in Blog Featured Marketing News and Updates

“Digital Marketing…..the better way for audience targeting…”, says Wolfgang Jaegel.

On March 26, 2014, Wolfgang was invited as a guest speaker for the British Chamber of Commerce Thailand (BCCT) Evening Presentation. The topic? If it’s by Wolfgang, none other than Digital Marketing!

The event which ran from 18:30 – 20:30 Hrs at the Continent Hotel Bangkok was a success.

Download slide presentation from event here: Digital Marketing – the better way for audience targeting

Wolfgang BCCT Presentation

Wolfgang BCCT Presentation - Audiences

Wolfgang BCCT Presentation

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Season’s Greetings from Wolfgang Jaegel

By | Dec 19th, 2013 04.15 AM | View all posts in Blog Featured

A Very Merry Christmas and Happy New Year from our CEO and the team!

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Khun Thitapa Pituksang (Lexy) – On Core Values

By | Nov 26th, 2013 10.30 AM | View all posts in Blog Featured

Bringing you this week is a video, highlighting Syndacast’s very own Regional HR Director, Miss. Thitapa Pituksang or Lexy for short. In charge of all things administrative and official in the company, Lexy in charge of conducting interviews to find the right people for the right job at Syndacast.

Hiring anybody and everybody isn’t necessarily an easy task when there’s people searching for jobs everywhere. Those who come to Syndacast are carefully selected, to ensure both employee and company go along hand-in-hand. Thus, to better understand the selection process, Lexy is put under the spotlight to highlight what she looks in potential candidates! Lexy break downs qualities she looks for in potential candidates as well as how they [the candidate] will model themselves in many months’ time.

These are the 4 crucial elements Lexy looks for:

- The People
- Agility
- Technology
- Predictable Results

Jot down these qualities, job seeker as she may be talking to you, the newest person to be added (and welcomed) to the Syndacast family!

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What is Adboost?

By | Oct 22nd, 2013 10.00 AM | View all posts in Blog Featured News and Updates Technology & Innovation

So what is AdBoost?

The Short Answer: Syndacast’s powerful proprietary RTB Display Advertising solution.

Syndacast Adboost Numbers

If you’re new to RTB Display Advertising, learn more about the technology and how it could help your business from our fast track guides to RTB Display Advertising, DSP and DMP.

The Long Answer:

AdBoost is Syndacast’s proprietary technology that makes precise, accurate and cost-effective digital advertising possible for your business. AdBoost helps you allocate your advertising budget to target the right audience and optimize so that you get the most out of your investment.

AdBoost is built on four unique and powerful components: Data Management Platform, DSP RTB Solution, Optimization Engine and AdBoost’s Dashboard. With this technology, what you’re looking at is access to 37 billion impressions daily, inventory in 40+ countries, 800 million unique url’s each day and bid calculations at 40ms or less.

Syndacast AdBoost

Most importantly, AdBoost exploits pioneering targeting technology to pinpoint specific audiences as well as specific sites and content types. Not 1 impression is wasted.

Syndacast AdBoost Targeting

And this is just a small peak into AdBoost. To learn how the entire system works in detail leading to precision targeting, download our full AdBoost fact sheet here. Or, prefer to learn directly from us? Feel free to contact us anytime.

Download AdBoost Fact Sheet

P.S. AdBoost is an all-in-one solution for display advertising. So if that is what you are looking for, you are at the right place. Simply drop us an email and we’ll walk you through the system.

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What is DMP (Data Management Platform)?

By | Oct 17th, 2013 10.00 AM | View all posts in Blog Featured News and Updates Technology & Innovation

Assuming you already know what DMPs are and how they work in digital advertising alongside RTB and DSP, skip to the advanced information; download Syndacast’s AdBoost fact sheet here.

Download AdBoost Fact Sheet

DMP (Data Management Platform) is in fact not a new solution but is one that has recently been embraced by digital advertising. It is also commonly known as UDMP (Unified Data Management Platform) and what it is, is basically a centralized computing system that collects and manage huge amount of data from many different sources. The term DMP is most commonly associated with development projects wherein the idea is to help data users to turn raw data into information that could be easily read and support business goals.

Syndacast DMP Data Management Platform

DMP in terms of online media advertising has, to-date grown so powerful that publishers could now literally track users and customers from a multitude of sources such as mobile usage, tweets, banners, and even offline applications. The user data collected from web cookies, a small file that tracks internet user behavior is dissected by the DMP and categorized into segments and groups; organized into useful and coherent information.

The use of DMP far exceeds the buying of ad impressions but also helps publishers in the long run in terms of shaping and defining targetable audiences.

DMP is a solution in itself but is also part of a bigger solution: RTB Display Advertising.

P.S. Are you looking for an all-in-one solution for display advertising? Then you’re at the right place. Get in touch with us to learn more about AdBoost, a powerful RTB Display Advertising technology.

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What is DSP (Demand Side Platform)?

By | Oct 15th, 2013 10.00 AM | View all posts in Blog Featured News and Updates Technology & Innovation

Understanding DSP (Demand Side Platform)

Already versed on what a DSP (Demand Side Platform) is? Just skip to the advanced part and download Syndacast’s AdBoost Fact Sheet here.

Download AdBoost Fact Sheet

In order to participate in RTB (Real-Time Bidding); if you haven’t read our guide on RTB, read it here, you need to have a tool capable of processing massive amount of data sets and calculate bids for billions of impressions. Most importantly, the calculations and bid estimations need to happen real-time. This is what a DSP is. It’s a tool that makes it possible manage huge data sets as well as define campaign rules.

Manually Going Through Ad Inventories

Instead of manually going through all available ad inventories to identify the ones that match your product/service, a DSP does it automatically for you. The tool identifies audiences that you should bid on as well as the media impressions in order to reach the said audiences.

How does it Work?

Before being able to do all the targeting work for you, you first need to feed the DSP with data about the ideal audience such as gender, age, income and so on and so forth.

Once this is determined and set-up you now need the information source where to bid for impressions in order to reach your audience. Data regarding potential ad audience comes in 2 main parts: first party data which is your customer data and third party data (purchased data from other sources). A separate platform helps to categorize the huge amount of data into segments called DMP (Data Management Platform). Read about DMP here.

The DSP Calculator & Automatic Bidding

As previously explained, it is impossible for advertisers to manually sort through all media inventories to target relevant audiences and calculate bids for each, one by one. The DSP technology does this and does it very well, taking just milliseconds in counting to evaluate and calculate bids.

Automatically calculated bids are matched and compared against other bids and the highest bidder wins. On the user experience side, this all happens in the blink of an eye and absolutely no delay in data processing is experienced in terms of website load time.

Syndacast DSP Demand Side Platform

DSP, the Dynamic Optimizer

An important bit of information about DSPs is that it is always ‘learning’. It’s not just about managing and calculating bids but by using historical data, the DSP is able to identify behavior and user characteristics that help optimize your bidding strategy.

This learning ability helps drive advertisers towards optimal performance. In a nutshell, the DSP would only get better at coming up with bid prices for your prospects. However because each DSP is designed differently by the developers and have different algorithm, you might find some DSP more powerful and perform better than some. So do choose your DSP brand wisely.

P.S. Are you an agency looking for an all-in-one solution for display advertising? Then you’re at the right place. Get in touch with us to learn more about AdBoost, a powerful RTB Display Advertising technology.

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