TAT (Tourism Authority of Thailand) is showing great interest in tapping new potential markets. When the January 2017 statistics are compiled, Thailand expects to see high growth in visitor arrivals from Brazil, Russia, Argentina, Cambodia, and Saudi Arabia. These and other emerging markets are still small in size compared with the larger ones, however, the growth has opened the Thailand Government’s eyes towards new markets with stable economies which could potentially become the next major source of arrivals.
This article will focus on three major countries: Brazil, Saudi Arabia and South Africa. These three countries are chosen for a deeper analysis as they are as yet unexplored by campaign media and are growing fast, and most importantly the Thailand government’s efforts are being focused in these markets.
Saudi Arabia is the country with the highest growth in tourist arrivals between 2014 and 2016 with 72%, while Brazil is the second highest with 16%. Although South Africa has a comparatively smaller growth of 4% over the same period, it remains an important part of this analysis due to it bringing the highest volume of tourists among these three countries.
While currently, they may still make up a small percentage of the 30 million tourist arrivals in Thailand every year; they do possess immense potential for the future.
Ananda has continued to develop its brands and its unique Urban Living Solutions, resulting in becoming the leading developer of residential projects in close proximity to mass transit stations in Bangkok. The company develops and sells various real estate projects in Thailand, ranging from low-budget to upper-scale properties. It operates through Real Estate Development, Management of Real Estate Development Project, Construction Service, and Other segments. It’s stylish, modern and high quality, yet affordable products have led to Ananda becoming one of the best-known property development brands in Bangkok.
Real-estate companies that run online campaigns usually have two main objectives, which are either to build awareness about the project or get customer’s personal information, including their contact details and e-mail. We identify each of these potential customers who have expressed their interest by registering on the landing page of the project as “leads”.
At Digital 16, a digital marketing conference that took place on 26 January at the Renaissance Bangkok Ratchaprasong, our Head of Sales & Business Development APAC Oliver Wilke, gave a talk on the topic data-driven programmatic display advertising. His main talking points included display marketing, retargeting and Facebook advertising.
Digital Advertising, which stimulates and creates desire and intent to purchase the product being displayed, includes several forms of online advertising such as banner ads, rich media and more. This online advertising method no longer relies on the traditional inventory booking method and instead uses audience data to reach potential customers at the right time with the right message.
Have you heard the term called content amplification? Content amplification is a term used to define ways content can be amplified, using specific channels online. Below are several websites or channels you can use to distribute your content to reach your audience. Let’s take a look at the conventional channels people use to amplify their content.
On October 3rd, Oliver Wilke, Head of Sales & Business Development APAC Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences.
The points discussed in at the forum were:
1. How to create successful contextual advertising campaigns
2. Understanding the types of targeting methods available that include, day-parting, geo-targeting, behavioral targeting, and placement targeting
3. Learn expert targeting techniques that effectively transform non-engaging campaigns into hot, lead-generation campaigns
4. Key success factors in developing efficient and successful content campaigns to leverage influencers as your key opinion leader
In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them.
First of all, let’s take a look at mobile; since 2014, the use of mobile devices has exponentially grown and with growth comes new business opportunities.
Our Sales & Business Development Team, led by Oliver Wilke, was invited to present digital marketing solutions to over 50 travel agencies that are working within the Galileo network.
The event took place at Galileo headquarter in Bangkok and covered the following main topics:
On April, 8th 2016, our Head of Sales, Oliver Wilke, was invited to be the speaker in one of the biggest digital event “Spark Conference 2016: Digital Transformation presented by Dtac” at the heart of Bangkok, Siam Pavalai Paragon Cineplex at Siam Paragon.
The event takes the whole day starting from the moment the Paragon gate was opened. Regards of the topic “How Digital Transformation impact tourism industry” Oliver Wilke discussed with Khun Rathiya from Facebook and Khun Chate from AccorHotels about the importance of digital nowadays and how its transformation affect our online marketing strategy.
Last year, flat design walked the runway. This year, flat design is out and ‘almost flat design’ (aka Flat 2.0) is in!
What does that mean? While flat design is effective in terms of supporting usability and user navigation because it’s simple and clean which makes it easy for audience to identify the main message, buttons, menus, etc, it’s not as visually appealing. Flat 2.0 preserves the simplicity of flat design yet giving it an attractive edge.