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Author Archives: Panadda Roongruangratanakul

Panadda Roongruangratanakul

panadda.r@syndacast.com
Panadda works at Syndacast as Content Marketing Specialist. She is skilled in several languages ranging from Thai, English to Japanese and is involved in many of the company's content marketing projects.

Posts by Panadda

2016 : Digital transformation and its mighty impact in tourism industry

By | May 26th, 2016 07.31 AM | View all posts in

On April, 8th 2016, our Head of Sales, Oliver Wilke, was invited to be the speaker in one of the biggest digital event “Spark Conference 2016: Digital Transformation presented by Dtac” at the heart of Bangkok, Siam Pavalai Paragon Cineplex at Siam Paragon.

Sparkcon 2016

The event takes the whole day starting from the moment the Paragon gate was opened. Regards of the topic “How Digital Transformation impact tourism industry” Oliver Wilke discussed with Khun Rathiya from Facebook and Khun Chate from AccorHotels about the importance of digital nowadays and how its transformation affect our online marketing strategy.

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Syndacast’s Head of Campaign on Marketing Performance Measurement, Analytics & ROI

By | Nov 19th, 2015 09.15 AM | View all posts in

Today, 19 November 2015 (The Landmark Hotel), our Head of Campaign, Tom Nguyen shares his digital marketing expertise at a conference on: The Latest Measurement Trends, Big Data and Predictive Analytic for Marketing Optimization Head of Campaign Expert Speaker Along with other industry professionals and experts, Tom explains the inside-outs of Marketing Performance Measurement, Analytics & ROI to General Managers, Directors, Senior Vice Presidents, Vice Presidents, Managers, and Leaders involved in marketing from leading organizations in Thailand.

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To like or to “dislike”, that is the question

By | Oct 30th, 2015 03.30 AM | View all posts in

Yes, we are talking about Facebook’s new dislike button, which turned out to not literally mean the thumbs-down icon. Mark Zuckerberg and his team launched Facebook in February, 2004. Five years later, the Like button was added and the world went crazy with ‘likes’. Why is the number of likes so important? In terms of psychology, likes essentially reflect a positive attitude towards oneself and one’s brand. It acts as a soft measurement of how many people like you and your brand. At times, it’s also a reflection of authentic feedback regarding certain topic or products (I am talking about organic likes FYI). Have you ever come across a page with low number of likes and then decide against liking the page and the posts yourself? If you compare two Facebook pages, the audience tend to end up following a page that has more likes.

FB social media

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Is Thailand Ready for Instagram?

By | Oct 1st, 2015 10.32 AM | View all posts in

Let’s begin with this basic question like what do you know about Instagram? An app for high definition photos? For teenagers who love selfie? No! Instagram is not an app just for showing off. It is a place people can look for inspiration and creativity through visual language. People can get connected around the globe and how we communicate is simple! Just capture and share.

Instagram was born in 2010. He is a baby with lovable charisma as he gains warm welcome from the earth just like when we embrace Facebook. It is notable that Facebook is already 12 years old in 2015, but some online marketers fortune that the little Instagram will seize the social media throne one day. Whether they are friends or frenemies, it is note-worthy for us to prepare for Instagram.

Looking at the timeline, it takes less than five years to become the app almost everyone has! Why? I believe the Instagram users loves to see and to be seen. They have a chance to be photographers despite the level of amateur to the professional. Some users definitely own smartphones, DSLR, mirrorless lens, retro cameras, compacts and etc. Things get snapped and shared easier when you carry a multifunctional smartphone all the time. Just tap-tap and you can give love to the photos you like(or the person who uploads it A-hem!)

Instagram Photos

Credit: Instagram Thailand

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The Great Digital Marketing Leap of 2015

By | Sep 10th, 2015 10.15 AM | View all posts in

The fruitful productivity of the first 6 months already passed and agencies are still busy keeping up with new trends and online marketing techniques!

A recent infographic by the Digital Advertising Association (Thailand) (DAAT) revealed a giant leap in the digital marketing world. Apparently, the advertising budget on digital media is predicted to jump by 62% this year, which equals to 9,869 billion baht. The research was conducted based on data collected from the top 20 agencies in Thailand. In these latest figures, we see that Facebook ads and instant messaging are added.

2012-2015 digital spending

Credit: daat.in.th

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Paid Media, Earned Media, Owned Media … now it’s time for CRO!

By | Aug 10th, 2015 08.50 AM | View all posts in

Get to know the humble yet mighty CRO through these simple questions:

  1. What is CRO?

CRO stands for “Conversion Rate Optimization” which is a combination of art and science to help you better understand your website visitors with the aim to convert them into customers.

Conversion Rate Optimization

Credit: marketingzone.ru

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