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Author Archives: Monlamai Vichienwanitchkul

Monlamai Vichienwanitchkul

monlamai.v@syndacast.com
Internet Marketer - Digital Geek - Writer - Content Curator - Gamer "It's not by coincidence I stumbled upon digital marketing, I was meant to be here." Monlamai has been in the digital marketing industry since 2008. But when it comes to digital content and writing, she had started a few years earlier in technical writing. Having years of experience in digital marketing along with her dual degrees in technology and psychology, it became apparent to Monlamai very early on, that there is no other career more suitable for her than digital marketing. This field has allowed her to be bring out the best from her experience in writing, technology and marketing. Connect with her on Google+ or LinkedIn.

Posts by Monlamai

Chic in 2016: Web Design Trends a la Mode!

By | Feb 1st, 2016 01.19 AM | View all posts in

Last year, flat design walked the runway. This year, flat design is out and ‘almost flat design’ (aka Flat 2.0) is in!

What does that mean? While flat design is effective in terms of supporting usability and user navigation because it’s simple and clean which makes it easy for audience to identify the main message, buttons, menus, etc, it’s not as visually appealing. Flat 2.0 preserves the simplicity of flat design yet giving it an attractive edge.

flat design 20
source: dappergentlemen.com

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Instagram Ads: Redefining the Parameters of Non-intrusive Advertising

By | Jan 22nd, 2016 01.47 AM | View all posts in

What’s so compelling about advertising on Instagram? The action points are exactly as what you would do with a friend’s organic post! Instagram ads are essentially the typical Instagram photos and videos that seamlessly get displayed right there in your feed. For a while now, marketers have been talking about native advertising (aka. non-intrusive ads); Instagram is probably the most non-intrusive advertising option out there. The only difference is a small ‘sponsored’ mark at the top right-hand corner of the advertisement.

instagram header

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[Infographic] The State of Mobile Marketing 2016

By | Nov 10th, 2015 04.59 AM | View all posts in

Deciding on how to allocate your mobile marketing budget for 2016? Let’s take a look at some key statistics to help you decide.

mobile marketing

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Digital Assistants: Taking Search Optimization to a New Level

By | Oct 15th, 2015 07.22 AM | View all posts in

First and foremost, when we talk SEO (Search Engine Optimization), we tend to instantly think of Google and other search engines such as Bing and Yahoo. However, there’s actually much more to SEO. The practice covers optimization for anything and everything that is heavily designed around search. This includes vertical search such as Indeed, Yelp or even YouTube.

All of these, when you really think about it, appears as a website with a sophisticated search function. What new age SEOers probably want to keep at the top of mind is the most basic meaning of SEO. When you do so, you’ll quickly realize there are other types of search engines appearing on scene that shouldn’t be ignored: Digital Assistants – aka, Siri, Google Now, Cortana, Facebook M and Alexa.

digital assistants
image source: CNN Money

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SEO Tips: Did You Know These Search Ranking Factors?

By | Sep 21st, 2015 08.12 AM | View all posts in

When we talk about SEO and search rankings, we tend to zoom into the topic of link building and content marketing, while in fact there are other important factors to consider as well.

In this article, let’s take a look at 3 highly significant search ranking factors that frequently gets overlooked.

seo ranking factor

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Facebook Overtakes Google in Referral Traffic

By | Aug 24th, 2015 02.34 AM | View all posts in

While 2014 marked an important milestone when mobile internet browsing exceeded desktop, 2015 marks the time when social media referral overtakes search engine referrals (i.e. Facebook and Google).

Facebook Google Traffic Comparison

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Content Marketing Secret Revealed: “Instant Gratification” Does Not Exist

By | Jul 1st, 2015 08.44 AM | View all posts in

How long have you been doing content marketing? For those new to this particular online marketing channel, you’re probably still on fire, checking several times a day how many people are reading that article you’ve just posted. For those of you who have been doing content marketing for at least a year now, you know that this sort of gratification just does not exist in content marketing world.

What?

Yes, as shocking as it might sound to those just starting out. It is what it is. Content marketing is a marathon .

content marketing marathon

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The Big 7 Psychology of Online Marketing

By | Apr 8th, 2015 04.53 AM | View all posts in

Consumer Psychology is a big topic when it comes to marketing. We’ve all known that for years. However, when it comes to execution, it’s usually the case of ‘easier said than done’.

psychology of online marketing

This article isn’t going to be a ramble about the theories of psychology and marketing concepts but to give you step-by-step guidelines on execution for online marketing. For those who are unsure where to begin….start here.

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Native Advertising: What Yahoo Discovered.

By | Mar 20th, 2015 03.36 AM | View all posts in

yahoo native advertising

As part of its growth strategy, Yahoo is heavily emphasizing native advertising via its Gemini platform. According to Yahoo, Gemini is the first unified ad marketplace for mobile search and native advertising.

If you were wondering how well native advertising might perform, these numbers from Yahoo may shed some light.

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The Big Content Marketing Shift 2015

By | Mar 18th, 2015 02.14 AM | View all posts in

Content Marketing Shift 2015

For the past couple of years, when we refer to content marketing, the first thing that comes to mind is blogging. The benefits of blogging is numerous. Besides engaging audiences, blogging helps a lot with SEO. By adding new blog posts to your website, you are essentially adding more content and web pages to feed search engines. The more information search engines gather about your website and services, the better they can rank you for matching search terms.

Then why is it that this article is titled: The Big Content Marketing Shift 2015? Will blogging slowing lose importance? Absolutely not. Blogging will be around for many decades to come. But what we are seeing in 2015 is an increased focus in 2 other content marketing channels: specifically Social Media and Email Marketing. Blogging today is literally a given. If you are a content marketer, then you blog and you recommend others to blog. Blogging is so effective that it has today become mandatory to have.

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