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Author Archives: Deepti Jain

Deepti Jain
Dream, Aim, Work... you surely will get somewhere worth! Deepti is a marketing analyst & researcher with a flare in finance. She joined Syndacast in July 2013 as a Campaign Specialist. Deepti is highly experienced in analyzing & conceptualization of online marketing campaigns, making recommendations on e-marketing strategy and has a strong focus on MIS covering all essential KPA’s. Settled in Bangkok, she’s also a big time Holly-Bolly Movie-Buff and loves cooking & reading. Connect with Deepti Jain on LinkedIn or Google+

Posts by Deepti


By | Jun 30th, 2015 08.40 AM | View all posts in

With the immense number of content we get bombarded with every day while marketing Gurus enthusiastically share know-how, tips and tricks on social media marketing and what not, you might be thinking: so what’s new about this article and why should I spend time going through it?

Well, we bring you the hidden meaning behind the letters combined to make this very word – TWITTER.

Apparently, there’s more than meets the eye. What exactly could it mean? Let’s find out…

T – Targeting
Targeting the right audience at the right time in the right context with the right keywords can be the Mantra to reach your potential followers.

Targeting the right audience can be challenging when you’re fairly new and don’t have any established audience yet. This is where industry-specific influencers play a significant role. Since these influencers already have a large audience base and many followers, connecting with such influential people can send good traffic to your Twitter handle or even website and eventually influence the buying decisions.


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From A Digital Marketer to Another

By | Jun 10th, 2015 07.16 AM | View all posts in

I was recently approached by a friend who wanted to switch her career from traditional marketing to digital marketing. She wondered, is it really that different? While it took her a while to get a whole picture of the digital marketing channels, it really was the difference in the ideal marketer’s traits that she found may pose to be a challenge. Online Marketers are in fact one of the most meticulous creatures on earth. Let me show you why I say this.

Flexibility & Planning

The digital space is always changing and as an online marketer, you’d need to continuously learn as well as unlearn things to be able to adapt. What could be a bizarre idea today might turn out to be the next big thing before the year ends. The challenge isn’t so much about adapting but how to do it the smart way. In other words, it’s about adapting with direction and coming up with short term plans on how best to adapt.

A good charted out plan can pilot Digi-marketers onto the correct path and help them recognize and achieve their goals and objectives. A well-constructed Social Media Marketing calendar could help determine the objective of each post, when to post and budget allocations per se. Nevertheless, with the ever changing landscape, digital marketers would need to be ready to change their plans on the spot and perhaps several times throughout the course of a campaign.

Digital Marketer

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Is Only Adwords Enough for SEM in 2014?

By | Jan 15th, 2014 04.19 AM | View all posts in

Google is indisputably the most widely used search engine for many years now. This trend will continue well into 2014 and beyond. It is also the reason why many SEM efforts and investments fall squarely on Adwords. When Google was first officially launched in 1998, the average number of search queries per day was 9,800. Last year, we saw an exponential growth of daily search queries made on Google to a whopping 5,922,000,000.

Although, Google is still number one, you might want to start gaining more insight into Bing’s network. Why? In 2013, around 30% of search queries were made via Bing network. Sure it doesn’t sound like a lot but consider this: [1] Microsoft in putting in considerable efforts to merge internet search with their Windows platform. [2] 90% of computers run on Windows OS.

Bing’s Ad network is a formidable player and something search marketers may want to keep an eye on; even more so if we consider how fast the search landscape changes every year.


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