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Author Archives: Chaipond Pattarawareekul

Chaipond Pattarawareekul

chaipond.p@syndacast.com
"I am passionate about Performance-Based Digital Marketing" Specialize in Digital Advertising - Display RTB, Search, Social, Dynamic Retargeting and Segmentation Advertising as well as Web Site/E-Commerce Development & Analytic. A Google Analytics + Adwords Qualified Individual, with years of experience specifically in the area of Digital Advertising and Customer Analytic for the IT, Real estate, Hospitality, and Retail/E-commerce industry. My work inspiration is to encourage and help the business establish a proper internet marketing strategies with efficient digital advertising campaigns and is to help them maximize the return on their investment. Connect with Chaipond Pattarawwareekul at Google+ or LinkedIn.

Posts by Chaipond

Syndacast Featured on Facebook Business Success Stories

By | Jun 30th, 2015 02.39 AM | View all posts in

Just giving ourselves a small pat on the back for a job well done!

On 29 June 2015, the Syndacast team got featured on Facebook Business Success Stories for a campaign that was rolled-out for Ananda Development. Via advanced custom audiences and targeting tools, this year’s event held by Ananda saw over double the registrations from last year.

Facebook Success Stories

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7 PPC Must-Dos

By | Jun 16th, 2014 10.35 AM | View all posts in

PPC (pay-per-click) has been around for a long while but to say that it’s just ‘paid ads’ is erroneous and a huge understatement. Although, you do pay for every click that happens on your ad in the search engine’s result page, there is so much more to it than that. If you’re simply keying in keywords that you think people might search for, followed by throwing in a few ads and setting your minimum bid, then you’re missing out on a lot of traffic. What’s more to it than that?

Alot.

#1 – Referring to Google AdWords, let’s start with the first must-dos. Are you using review extensions? If you’ve vaguely heard about it but you’re not yet using it; then it’s high time to consider. Some research has shown that you could boost your site’s visitors by as much as 66% with AdWords review extensions. The process itself is relatively easy.

#2 – Besides reviews, are you using sitelinks? Site links are more than what they sound like; consider them extra ad space for your call-to-actions, and do use them. The character limit for ads is already super short as is. Instead of trying to squeeze everything into the ad copy, use sitelinks for your call-to-actions.

#3 Increase your PPC Budget. If your PPC campaign is yielding and showing a healthy ROI, consider scaling it. By increasing your budget, you are increasing not just your returns by scale, but in proportion, your ROI would increase as well. Here’s a sample calculation from huffingtonpost.com.

Before budget increase:
• $1,000 monthly AdWords budget
• Average cost per click (CPC) of1.50
• Number of monthly visits = 667
• Conversion rate = 1%
• Revenue per conversion =500
• Total conversions = 6.67
• Total revenue =3,335
• ROI = 235.5%

After increasing your budget:
• $10,000 monthly AdWords budget
• Average cost per click (CPC) of1.00
• Number of monthly visits = 10,000
• Conversion rate = 1.5%
• Revenue per conversion =500
• Total conversions = 150
• Total revenue =75,000
• ROI = 650%

#4 – Optimize your landing page well. If you were to click on a PPC ad that shows a deal for 50% off the original price, clicked on the ad and arrive at a landing page that shows 25% discount; that is just a turn-off. It’s not simply the lower conversion rates caused by misleading ads, but it puts a bad impression on your brand.

#5 – Test, test and test some more. Testing is simply a must. The most simple test being A/B testing for your ad copies. If say, ad A is running at a click rate of 20%; which you’re happy with. Don’t just leave the ad running, do consider testing. You might find that ad B could give you a click rate of as high as 40%.

#6Change your ads frequently. If you leave the same ad running for a long time, search users will get use to the ad. Some people call it banner blindness because after seeing it over and over again, the psych just automatically filters out the ad; pretending it’s not there.

#7 Consider to lower your click rates for a change. Contrary to beliefs, paid advertising is not always about how many clicks you could get. Clicks are not a measurement of ad success. Lots of clicks that do not convert are basically spendings to be covered by your business. A good ad should also encourage the traffic to seamlessly travel all the way to the checkout page. For example, instead of an ad that reads, “Instant Download”, change it to “Instant Download for $200.” You immediately filter out part of the irrelevant traffic from doing this.

Source: acquisio.com, huffingtonpost.com

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Data is Sexy, Says Data Scientists

By | Mar 10th, 2014 08.32 AM | View all posts in

Data research, while proven in value in some fields, is now becoming accepted in the corporate world. As more and more businesses are learning to rely on the use of analytics and data to push forward, statistical research is growing in demand in the market.

Misconceptions of Statistics

The field of statistics is be referred to by the term “analytics’ more often these days as some want to distance the field from all the misconceptions surrounding the field of statistics. They are often seen as accountants, and pie charts and bar graphs in articles are often falsely attributed to them. The truth, however, is that the world of statistics is a pursuit of knowledge from the data gathered through research gathered.

Statistical analysis is in fact a key component of the research process. Raw data gathered for a study doesn’t typically lend itself to easy interpretation. Therefore, statistical methods are utilized to translate the data and come up with the most accurate conclusions possible.

Statistical Uncertainty

With any study, the data will be mixed. Never does a result consistently repeat itself 100% of the time. For this reason we must have benchmarks as to how to decide what sort of statistical differences will be deemed significant or integral? What sort of success rate should be expected for a treatment to be considered a success? How many patients should participate in the study in order to ensure that the uncertainty of the study is kept to a minimum?

These are just a few of the questions addressed by statisticians, who use mathematical tools to approach the problem.

Statisticians often are involved in developing subject matter expertise, through their collaborative research. Their insights are highly valued.

Data Scientist
Image from: library.gatech.edu

Increasing Demand for Statistics

30 years ago, statisticians may have not seemed hugely necessary in the field of neuroscience research as the amount of data in that field was limited. With recent advancements in technology, however, there has been a big increase in the quality and quantity of data that is available. Thus the endless cycle of technology giving us richer and greater sources of information, and then tools have to come that allow us to better sift through and analyze the data using sophisticated techniques of analysis.

Enrollment in Statistics Courses Doubled

For students looking to get experience in being on the forefront of what’s going on in statistical analysis, enrollment in statistical courses has doubled. The learning methods of statistical analysis has increased a lot in recent years, driven in large part by employers who have seen tangible and significant gains from statistical analysis as it is applied to risk management, market research and quality control.

Statisticians Comfortable with Uncertainty

Statisticians’ tendency to refrain from making objective, concrete statements regarding the possible conclusions of their statistical findings is sometimes a source of frustration and criticism from those outside of the field. They are known rather to qualify their conclusions with honest confessions of the limitations that are present with their analysis procedures. Statisticians are okay being in that tension of uncertainty that is an inherent part of the process of data analysis.

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