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Let’s begin with this basic question like what do you know about Instagram? An app for high definition photos? For teenagers who love selfie? No! Instagram is not an app just for showing off. It is a place people can look for inspiration and creativity

The fruitful productivity of the first 6 months already passed and agencies are still busy keeping up with new trends and online marketing techniques! A recent infographic by the Digital Advertising Association (Thailand) (DAAT) revealed a giant leap in the digital marketing world. Apparently, the advertising

While 2014 marked an important milestone when mobile internet browsing exceeded desktop, 2015 marks the time when social media referral overtakes search engine referrals (i.e. Facebook and Google). In a quarterly report by Parse.ly, Facebook has pulled ahead of Google in referral traffic. Apparently from May

Did you notice that recent social media news goes along the lines of "Facebook launches friend-to-friend payment!" or "Instagram is adding a buy button!" After years of hearing bits of news here and there, perhaps the era of Social Commerce is really happening this coming 2016!   Here's the full

Get to know the humble yet mighty CRO through these simple questions: What is CRO? CRO stands for “Conversion Rate Optimization” which is a combination of art and science to help you better understand your website visitors with the aim to convert them into customers. Credit: marketingzone.ru Why invest

How long have you been doing content marketing? For those new to this particular online marketing channel, you’re probably still on fire, checking several times a day how many people are reading that article you’ve just posted. For those of you who have been doing

With the immense number of content we get bombarded with every day while marketing Gurus enthusiastically share know-how, tips and tricks on social media marketing and what not, you might be thinking: so what’s new about this article and why should I spend time going

Just giving ourselves a small pat on the back for a job well done! On 29 June 2015, the Syndacast team got featured on Facebook Business Success Stories for a campaign that was rolled-out for Ananda Development. Via advanced custom audiences and targeting tools, this year's event held

It's official. The recent Google-Twitter partnership is sealed and it means Google has now regained access to Twitter's Firehose; Twitter's stream of tweets. Firing at 9,000 tweets per second, Firehose is about global real-time data. For search marketers, we've seen the recent launch of the 'In the

When it comes to online marketing, there is no such thing as one-size-fits-all. And that’s really old news for online marketers. This is why we have all those wonderful targeting and demographic segmentation tools to single out each audience; based on recent activity, demographics, behavior

Consumer Psychology is a big topic when it comes to marketing. We’ve all known that for years. However, when it comes to execution, it’s usually the case of ‘easier said than done’. This article isn’t going to be a ramble about the theories of psychology and

How do you make your content even better with all the strategies proposed by top-notch online marketing gurus? There is a handful of effective 'to-dos' to create attention-grabbing content that resonates with your audience. The message of your content will have to be clear and crisp, both

Each year on April 1st, companies will do their absolute best to fool us into believing false news or developing games for people to play. This year, Google Maps delivered hilarity on a retro scale. This year, Google brought us Pac-Man, the famous chomping game

As part of its growth strategy, Yahoo is heavily emphasizing native advertising via its Gemini platform. According to Yahoo, Gemini is the first unified ad marketplace for mobile search and native advertising. If you were wondering how well native advertising might perform, these numbers from Yahoo

For the past couple of years, when we refer to content marketing, the first thing that comes to mind is blogging. The benefits of blogging is numerous. Besides engaging audiences, blogging helps a lot with SEO. By adding new blog posts to your website, you

Wondering how does 2015 look on the social-sphere? Here’s a run-through of the state of social media in Thailand based on an infographic by the DAAT (Digital Advertising Association of Thailand). Social Media Subscribers in Thailand Facebook is in the lead with 30 million subscribers, followed by

There is no question that eye-catching and interesting content is becoming more important and will continue to be so for many years to come. Why? As consumers become more accustomed to marketing materials, and could easily spot one right away, content created solely for marketing

Mobile has been in limelight as the next big thing for the past few years. And to a certain extend, it more or less has. Fact is, the mobile marketing umbrella is huge! From geo-targeting to in-app advertisements, responsive designs and the list goes on.

Over the course of 2014, many trends have carried over from 2013's predictions and have since evolved to accommodate the fast-paced rate of digital marketing trends. Trends such as social media marketing, mobile marketing, and content marketing were the big winners of 2014. Continuing on through the

Ever wonder if you should invest in retargeting ads? Perhaps considered allocating your marketing budget to test retargeting? Here are 7 stats that shows just how powerful banner retargeting is and why it's the next big thing in online advertising. The key statistics/take away from this

Moving into the year 2015, we now have even more reason to create more mobile friend websites. Google has been testing how to display 'mobile-friendly' and 'not mobile-friendly' icons during the past few month But from their latest post, it seems they are not going with an icon

Influencer marketing is a powerful marketing strategy; one that online marketers who take a more holistic view of brands and products recommend. In many cases, influence marketing is part of a larger content marketing strategy. Here below is an infographic for a quick 10 minutes

Bing has just made it possible for search users to use Emojis (smileys) as search terms! Is that possible? Yes it is and you can check how it works on Bing already. On October 27, 2014, this officially became possible. According to the company: "With the explosion of