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Author Archives: Wolfgang Jaegel

Wolfgang Jaegel

server@syndacast.com
Wolfgang is a renowned expert on digital marketing, recognized for his published articles, frequent speaking engagements, as well as his prestigious consulting and coaching programs. He has over 20 years experience in Internet technology, digital marketing, and managing of large teams of highly motivated and skilled individuals across multiple APAC countries. As CEO of Syndacast, Wolfgang drives the company’s vision. Connect with Wolfgang on Google+ or LinkedIn.

Posts by Wolfgang

Be In Twitter to Be In Google

By | May 22nd, 2015 04.11 AM | View all posts in

It’s official. The recent Google-Twitter partnership is sealed and it means Google has now regained access to Twitter’s Firehose; Twitter’s stream of tweets. Firing at 9,000 tweets per second, Firehose is about global real-time data.

For search marketers, we’ve seen the recent launch of the ‘In the News’ box that now appears in Google’s first page search. With the recent Google-Twitter partnership, it is quite clear in which direction Google is going: real-time, up-to-date data.

Google In the News BoxMoreover, Google now has direct access to that data without having to crawl and index each tweet, significantly cutting down on the lead time before a new tweet starts to show in search.

For digital marketers, the partnership has just further emphasized the growing importance of social media marketing. Perhaps with this partnership, having more and regular content on Twitter might mean better ranking and visibility?

Truth be told, this is not the first partnership between the two giants. The first one sizzled back in 2011. So why attempt another partnership? The difference really is that this time, the playing field has altered. Facebook has surpassed Twitter by far, while Google’s ultimate goal is to speed up search (The Ten Things We Know to Be True). It really is a win-win situation that may have considerable impact.

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Real-Time Personalization: The Ultimate Web Browsing Experience

By | Apr 17th, 2015 02.23 AM | View all posts in

web browsing

When it comes to online marketing, there is no such thing as one-size-fits-all. And that’s really old news for online marketers. This is why we have all those wonderful targeting and demographic segmentation tools to single out each audience; based on recent activity, demographics, behavior and what not.

Here we’re really talking more about display advertising. When it comes to content marketing, it’s the same targeting and optimization that takes place. You wouldn’t design an infographic just for anyone but for your target readers per se to aim for the highest number of views and shares. In other words, display advertising and content marketing are rather fluid so to speak.

Now, here’s where it starts getting interesting…..

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Google’s Mobile-Friendly Algorithm to Roll Out this April

By | Apr 6th, 2015 10.13 AM | View all posts in

Google’s next major search update deeply focuses on delivering quality “mobile-friendly” search result rankings. The update is expected to be larger than previous Panda and Penguin algorithm updates.

Mobile-Friendly Matters

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Google Launches Mobile-Friendly Labels in Search Results

By | Nov 21st, 2014 03.07 AM | View all posts in

Moving into the year 2015, we now have even more reason to create more mobile friend websites.

Google has been testing how to display ‘mobile-friendly’ and ‘not mobile-friendly’ icons during the past few month

mobile friendly icon display
But from their latest post, it seems they are not going with an icon but a text label instead in-front of the website description. This is how it will look like.

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Google Voice Search Users and How They Use it

By | Oct 29th, 2014 11.12 AM | View all posts in

Did you know you can search Google using your voice? For some it might be something new but for some its old news. This function was introduced back in June 2011 and only is supported in Google Chrome. Here’s a quick video on how to use the function.

Google’s Mobile Voice Study (Northstar Research) recently conducted a survey amongst 1,400 Americans across all age groups through an infographic which clearly shows who uses the voice function where and how they use it exactly.

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Why Using a Holistic SEO Approach is Key in 2015

By | Oct 22nd, 2014 03.31 AM | View all posts in

out with the old(Image Cr: madglory.com)

Before we begin, let’s take a closer look at each individual term means and what it means.

SEO – Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. – Wikipedia

Holistic – Relating to or concerned with wholes or with complete systems rather than with the analysis of, treatment of, or dissection into parts. – Webosis

As online marketing becomes more and more customer-oriented and customer-centric, businesses need to revise their online marketing strategies. Not only consumers, but even search engines like Google are turning their algorithm to cater to high quality content and more focused attention on social signals.

To understand the Holistic SEO better, we first need to take a look at what traditional or ‘old’ seo is and how it works.

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Page Blocks and Increased Importance of Link Distribution

By | Sep 9th, 2014 03.06 AM | View all posts in

We all know Google get’s smarter and smarter by the second. Doing a quick search on LinkedIn for keyword ‘engineer’ and company ‘Google’ gives you an approximate employee count of 23,814. This is not the exact number of employees but just a fun estimate using the LinkedIn search function.

Page blocks basically refers to the different sections of your website. Below is an image depicting how a normal website could look like and how the a webpage could potentially be broken down into. This is very important as Google is getting better at recognizing the purpose for each block.

Google Website Blocks

(image credit: searchenginewatch.com)

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Online Travel Marketing Statistics 2014

By | Aug 21st, 2014 03.45 AM | View all posts in

Travel Marketing Statistics 2014

Image Credit: travelblat.com

Comscore-run recently did a studying showing the various statistics all related to traveling and the devices customers usually use to book or makes plans for their next vacation. If you considering a marketing plan for year 2015, here are some information you might want to keep in mind before launching any campaign. 

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Video Marketing Statistics & Trends 2015

By | Jul 31st, 2014 03.36 AM | View all posts in

With video becoming increasingly more popular and together with enhanced analytics, its important that marketers either continue or start to engage with their customers through this channel. Developing presence through videos that are both useful and creative for consumers and capitalize on the power of video engagement.

Video Marketing Trends 2015

Here’s a look at some of the most compelling reasons on video marketing and its trends for this year and 2015.

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Google Rolled Out Update this July 2014. Codename: Pigeon

By | Jul 30th, 2014 09.27 AM | View all posts in

Google recently rolled out another update. While many of us might have thought we’d experience a certain calmness before the next storm after the Hummingbird surprise, we are met with a new update. Google’s latest release, which we are referring to as Pigeon was recently rolled out this 24th July 2014.

google pigeon update

The new release is supposedly to display more relevant and accurate local search results. The changes would be visible in Google Maps and Google Web search. Who would feel the impact? It’s not too obvious just yet but you could expect local search result rankings to fluctuate quite a bit as well as web site referrals for local business listings.

Source: Read more here.

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