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Author Archives: Wolfgang Jaegel

Wolfgang Jaegel

server@syndacast.com
Wolfgang is a renowned expert on digital marketing, recognized for his published articles, frequent speaking engagements, as well as his prestigious consulting and coaching programs. He has over 20 years experience in Internet technology, digital marketing, and managing of large teams of highly motivated and skilled individuals across multiple APAC countries. As CEO of Syndacast, Wolfgang drives the company’s vision. Connect with Wolfgang on Google+ or LinkedIn.

Posts by Wolfgang

Content Marketing Forum 2016 with Special Guest Speaker Oliver Wilke

By | Oct 5th, 2016 08.59 AM | View all posts in

On October 3rd, Oliver Wilke, Head of Sales & Business Development APAC Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences.

The points discussed in at the forum were:

1. How to create successful contextual advertising campaigns
2. Understanding the types of targeting methods available that include, day-parting, geo-targeting, behavioral targeting, and placement targeting
3. Learn expert targeting techniques that effectively transform non-engaging campaigns into hot, lead-generation campaigns
4. Key success factors in developing efficient and successful content campaigns to leverage influencers as your key opinion leader

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Digital Marketing Trends 2017

By | Sep 27th, 2016 10.32 AM | View all posts in

In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them.

First of all, let’s take a look at mobile; since 2014, the use of mobile devices has exponentially grown and with growth comes new business opportunities.

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Why Digital Matters for Travel Industry?

By | Jul 1st, 2016 03.15 AM | View all posts in

Our Sales & Business Development Team, led by Oliver Wilke, was invited to present digital marketing solutions to over 50 travel agencies that are working within the Galileo network.

Syndacast Galileo Online Event

The event took place at Galileo headquarter in Bangkok and covered the following main topics:

  • Why Go Digital?
  • Why Digital Matters for Travel Industry?
  • Online Marketing with Syndacast in the travel industry

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Team in Action! Social Media Trends 2016

By | Feb 26th, 2016 04.49 AM | View all posts in

Today, 25 February 2016, a senior member of our content & optimization team, Juraiporn Paparpun took to the stage, elaborating on Social Media Trends for Facebook, Instagram, Pinterest and Google Plus in 2016 alongside other digital marketing experts at the ADF digital innovation 2016 conference (InterContinental Bangkok).

IMG_6377

 

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“Voices of SYNDACAST” – Panadda Roongruangratanakul on Social Media in Thailand

By | Sep 23rd, 2015 10.37 AM | View all posts in

Voices of Syndacast - Panadda R.

At Syndacast, we feature a colorful spectrum of individuals from across the nation and international borders to be a part of our growing community. Everybody at Syndacast is unique and excels in what they do best. We possess a handful of talented digital marketers, programmers, graphic designers, sales, client services personnel, and knowledgeable online marketing gurus. Our digital family continues to expand, welcoming newcomers into the realm of online marketing.

Our newest addition to Syndacast’s Content and Optimization Team is Panadda Roongruangratanakul (Namtan). Being new to the digital forefront, we asked Namtan about what is the importance of social media, why she uses it and offers insightful predictions on what’s next on the social media front in Thailand.

Today, most people around the world possess more than one smart device, whether it’s in the form of a smartphone, tablet, or phablet. Needless to say, each of these devices features pre-installed social media apps for users to use to stay connected with friends, family, and work. The reasons why people use social media vary from person to person and most interestingly, each person has their purpose why they use social media in the first place.

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[Infographic] The Birth of Social Commerce

By | Aug 21st, 2015 08.06 AM | View all posts in

Did you notice that recent social media news goes along the lines of “Facebook launches friend-to-friend payment!” or “Instagram is adding a buy button!” After years of hearing bits of news here and there, perhaps the era of Social Commerce is really happening this coming 2016!

social commerce

 

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Afternoon Ice Cream Party at Syndacast

By | Aug 18th, 2015 04.50 AM | View all posts in

At Syndacast, every so often employees will be treated to a little R&R. Yesterday afternoon, staff members took the opportunity and indulged in delicious Thai ice cream… from a can! Staff members were delighted to scoop up ice cream then add an assortment of savoury toppings to sooth the afternoon heat.

Some staff members made their own vanilla and chocolate ice cream sandwich, topped with chocolate sauce and peanuts. Others decided to eat plain ice cream and went in for seconds, thirds, and fourths.

Bottom line? It was delicious!

Ice Cream Party at Syndacast

Ice Cream Party at Syndacast

…Mmmm, delicious!

Thanks, Wolfgang for the delightful treat!

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Be In Twitter to Be In Google

By | May 22nd, 2015 04.11 AM | View all posts in

It’s official. The recent Google-Twitter partnership is sealed and it means Google has now regained access to Twitter’s Firehose; Twitter’s stream of tweets. Firing at 9,000 tweets per second, Firehose is about global real-time data.

For search marketers, we’ve seen the recent launch of the ‘In the News’ box that now appears in Google’s first page search. With the recent Google-Twitter partnership, it is quite clear in which direction Google is going: real-time, up-to-date data.

Google In the News BoxMoreover, Google now has direct access to that data without having to crawl and index each tweet, significantly cutting down on the lead time before a new tweet starts to show in search.

For digital marketers, the partnership has just further emphasized the growing importance of social media marketing. Perhaps with this partnership, having more and regular content on Twitter might mean better ranking and visibility?

Truth be told, this is not the first partnership between the two giants. The first one sizzled back in 2011. So why attempt another partnership? The difference really is that this time, the playing field has altered. Facebook has surpassed Twitter by far, while Google’s ultimate goal is to speed up search (The Ten Things We Know to Be True). It really is a win-win situation that may have considerable impact.

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Real-Time Personalization: The Ultimate Web Browsing Experience

By | Apr 17th, 2015 02.23 AM | View all posts in

web browsing

When it comes to online marketing, there is no such thing as one-size-fits-all. And that’s really old news for online marketers. This is why we have all those wonderful targeting and demographic segmentation tools to single out each audience; based on recent activity, demographics, behavior and what not.

Here we’re really talking more about display advertising. When it comes to content marketing, it’s the same targeting and optimization that takes place. You wouldn’t design an infographic just for anyone but for your target readers per se to aim for the highest number of views and shares. In other words, display advertising and content marketing are rather fluid so to speak.

Now, here’s where it starts getting interesting…..

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Google’s Mobile-Friendly Algorithm to Roll Out this April

By | Apr 6th, 2015 10.13 AM | View all posts in

Google’s next major search update deeply focuses on delivering quality “mobile-friendly” search result rankings. The update is expected to be larger than previous Panda and Penguin algorithm updates.

Mobile-Friendly Matters

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