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Author Archives: Wolfgang Jaegel

Wolfgang Jaegel

server@syndacast.com
Wolfgang is a renowned expert on digital marketing, recognized for his published articles, frequent speaking engagements, as well as his prestigious consulting and coaching programs. He has over 20 years experience in Internet technology, digital marketing, and managing of large teams of highly motivated and skilled individuals across multiple APAC countries. As CEO of Syndacast, Wolfgang drives the company’s vision. Connect with Wolfgang on Google+ or LinkedIn.

Posts by Wolfgang

2017 Digital Trends

By | Sep 15th, 2017 04.30 AM | View all posts in

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Case study: Ananda Development Public Co. Ltd

By | May 3rd, 2017 03.34 AM | View all posts in

Company Background

Ananda has continued to develop its brands and its unique Urban Living Solutions, resulting in becoming the leading developer of residential projects in close proximity to mass transit stations in Bangkok. The company develops and sells various real estate projects in Thailand, ranging from low-budget to upper-scale properties. It operates through Real Estate Development, Management of Real Estate Development Project, Construction Service, and Other segments. It’s stylish, modern and high quality, yet affordable products have led to Ananda becoming one of the best-known property development brands in Bangkok.

Challenges

Real-estate companies that run online campaigns usually have two main objectives, which are either to build awareness about the project or get customer’s personal information, including their contact details and e-mail. We identify each of these potential customers who have expressed their interest by registering on the landing page of the project as “leads”.

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Oliver Wilke on Programmatic Display Advertising at Digital 16

By | Apr 21st, 2017 05.35 AM | View all posts in

At Digital 16, a digital marketing conference that took place on 26 January at the Renaissance Bangkok Ratchaprasong, our Head of Sales & Business Development APAC Oliver Wilke, gave a talk on the topic data-driven programmatic display advertising. His main talking points included display marketing, retargeting and Facebook advertising.

 

 

Display Advertising

Digital Advertising, which stimulates and creates desire and intent to purchase the product being displayed, includes several forms of online advertising such as banner ads, rich media and more. This online advertising method no longer relies on the traditional inventory booking method and instead uses audience data to reach potential customers at the right time with the right message.

 

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Content Marketing Forum 2016 with Special Guest Speaker Oliver Wilke

By | Oct 5th, 2016 08.59 AM | View all posts in

On October 3rd, Oliver Wilke, Head of Sales & Business Development APAC Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences.

The points discussed in at the forum were:

1. How to create successful contextual advertising campaigns
2. Understanding the types of targeting methods available that include, day-parting, geo-targeting, behavioral targeting, and placement targeting
3. Learn expert targeting techniques that effectively transform non-engaging campaigns into hot, lead-generation campaigns
4. Key success factors in developing efficient and successful content campaigns to leverage influencers as your key opinion leader

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Digital Marketing Trends 2017

By | Sep 27th, 2016 10.32 AM | View all posts in

In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them.

First of all, let’s take a look at mobile; since 2014, the use of mobile devices has exponentially grown and with growth comes new business opportunities.

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Why Digital Matters for Travel Industry?

By | Jul 1st, 2016 03.15 AM | View all posts in

Our Sales & Business Development Team, led by Oliver Wilke, was invited to present digital marketing solutions to over 50 travel agencies that are working within the Galileo network.

Syndacast Galileo Online Event

The event took place at Galileo headquarter in Bangkok and covered the following main topics:

  • Why Go Digital?
  • Why Digital Matters for Travel Industry?
  • Online Marketing with Syndacast in the travel industry

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Team in Action! Social Media Trends 2016

By | Feb 26th, 2016 04.49 AM | View all posts in

Today, 25 February 2016, a senior member of our content & optimization team, Juraiporn Paparpun took to the stage, elaborating on Social Media Trends for Facebook, Instagram, Pinterest and Google Plus in 2016 alongside other digital marketing experts at the ADF digital innovation 2016 conference (InterContinental Bangkok).

IMG_6377

 

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“Voices of SYNDACAST” – Panadda Roongruangratanakul on Social Media in Thailand

By | Sep 23rd, 2015 10.37 AM | View all posts in

Voices of Syndacast - Panadda R.

At Syndacast, we feature a colorful spectrum of individuals from across the nation and international borders to be a part of our growing community. Everybody at Syndacast is unique and excels in what they do best. We possess a handful of talented digital marketers, programmers, graphic designers, sales, client services personnel, and knowledgeable online marketing gurus. Our digital family continues to expand, welcoming newcomers into the realm of online marketing.

Our newest addition to Syndacast’s Content and Optimization Team is Panadda Roongruangratanakul (Namtan). Being new to the digital forefront, we asked Namtan about what is the importance of social media, why she uses it and offers insightful predictions on what’s next on the social media front in Thailand.

Today, most people around the world possess more than one smart device, whether it’s in the form of a smartphone, tablet, or phablet. Needless to say, each of these devices features pre-installed social media apps for users to use to stay connected with friends, family, and work. The reasons why people use social media vary from person to person and most interestingly, each person has their purpose why they use social media in the first place.

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[Infographic] The Birth of Social Commerce

By | Aug 21st, 2015 08.06 AM | View all posts in

Did you notice that recent social media news goes along the lines of “Facebook launches friend-to-friend payment!” or “Instagram is adding a buy button!” After years of hearing bits of news here and there, perhaps the era of Social Commerce is really happening this coming 2016!

social commerce

 

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Afternoon Ice Cream Party at Syndacast

By | Aug 18th, 2015 04.50 AM | View all posts in

At Syndacast, every so often employees will be treated to a little R&R. Yesterday afternoon, staff members took the opportunity and indulged in delicious Thai ice cream… from a can! Staff members were delighted to scoop up ice cream then add an assortment of savoury toppings to sooth the afternoon heat.

Some staff members made their own vanilla and chocolate ice cream sandwich, topped with chocolate sauce and peanuts. Others decided to eat plain ice cream and went in for seconds, thirds, and fourths.

Bottom line? It was delicious!

Ice Cream Party at Syndacast

Ice Cream Party at Syndacast

…Mmmm, delicious!

Thanks, Wolfgang for the delightful treat!

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