You decide a budget & objective, Adboost Direct helps you gain the best result.
The activities that we suggest and the way we auto-optimize the budget are focused solely on 1 ultimate goal: to bring in the direct bookings.
We manage all activities. You can try to invest for only 3 months. If the results are great, you can choose to continue. *Please note, we need to place an audience tag on your website and a conversion tracking tag on the booking engine's confirmation page.
Syndacast is a media agency headquartered in Thailand that has a strong background in global online travel. We have succeeded in thousands of marketing activities for boutique hotels, chains and airlines of all ranges since 2008. We specialize in driving direct bookings to hotels via data-driven marketing platforms.
Instead of hiring people to run marketing campaigns and run into daily complications, your hotel can easily sign up with Adboost Direct which utilizes our audience and partners' data lists, marketing campaign builders, and our years of expertise on hotel marketing. Because of this system, we can save time and money for hotels, while optimizing the results.
We help you invest your budget in marketing activities (search marketing and display advertisements) via auction programs and automated optimization engines. This yields profitable results while cutting down unnecessary costs.
We use the tracking technology from Doubleclick (a Google company) and make it fair by providing this standard across all hotel clients. And we only report the result based on this technology.
We have a standard report on our dashboard that updates daily. You will see 2 reports: 1. Your investment to date 2. The bookings and revenue recorded from that investment.
We are data, technology and results driven. We have gained considerable recognition for delivering results beyond client’s expectations.
Marketing can be made simple yet effective. We have had many years of experience running online advertising campaigns, therefore past learnings and problem solving techniques are now combined into programs. So based on pattern learnings and experiences, we now can offer the ideal product that works for your hotels, even at minimum investment.
Working with Syndacast has been a lucrative experience for Meritus Hotels & Resorts. The team is very dedicated, easy to work with and up to date with the latest trends in digital marketing. They consistently deliver high quality solutions for our business and I have no hesitation in recommending them..
After years of working together, Santika continues choosing Syndacast as a key digital marketing partner. One of the key ingredients to this close and lasting working relationship, which Santika foresees will extend into the future, is the extra mile that Syndacast is willing to take to ensure clients are satisfied. We look forward to continuing the productive partnership with Syndacast.
It's easy to complicate things. So our goal is to provide simple solutions that save time, money and are much more effective than traditional agencies.
The investment is allocated & paced based on demand and performance data, for optimum balance (sweet spot).
We can target any prospective customer as well as any of your website visitors around the globe.
We can target users on all devices. As long as they look for your hotel, or have visited your website but did not book, we can reach them.
Not only do our experts analyze data, but our system also auto-optimizes towards the end goal: booking and revenue, via auto-pacing, dynamic-bidding, and data-learning.
We love our work and have a strong passion to create success for our clients. In fact we only keep investing if the marketing activity is profitable.
We do offer support with up to 2 tickets (requests) per month on these tasks: changing or adding creatives, changing ad-copies, changing landing pages.
ROI means Return On Investment (Revenue divided by Investment). ROI ONLY objective would solely focus on the strategies that would most likely yield a direct booking: search marketing for hotels' brand keywords, and display retargeting ads. ROI PLUS objective would contain the above strategies, but stretch an extra mile to also target the prospecting audience (inbound intenders to your hotel's city location) via third party audience data so while the ROI is only at average, the benefit is long term.
Most of the traffic to a website are unsold. It means most of your visitors leave without taking actions. By putting a small script on your website, we can build this visitors' list (anonymous). Then we build the display ads (you see it on any website) to reach these users and call them back to take action. The advantage is that it usually yields good result. Our system autooptimizes to make retargeting ads work better than usual by prioritizing the fresh visitors (those who visited your website recently).
In order to run the campaign and track it effectively, we will send you 2 tags to implement on your end: 1 audience tag to paste on all pages of your website, 1 tracking tag to place at the confirmation page (after someone books a room via your booking engine). The tags are Google/Doubleclick format, so they should be globally accepted.
We come up with the creatives via our creative templates (that have proved to work for hotels). But you can send us the creative to add in (up to 1 time per month), the recommended specs are: Static JPG, dimension in pixel: 1200x628, 160x600, 300x250, 300x600, 728x90, 970x90, and 970x250.
Here is the list of some of our experience in the travel and hospitality vertical.
By choosing the objective and duration, you build a plan that you are most comfortable with.
Then Adboost Direct executes and optimizes it.