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8 Must-Haves for Every E-Commerce Website

By | Jun 24th, 2014 08.05 AM | View all posts in Digital Marketing Infographic Tips & Tricks Videos

There’s a lot of thought that needs to go into every e-commerce website with the ultimate goal being to generate more sales and leads but there are some simply must-haves no e-commerce sites should go without. What are they?

#1 Faster Load Time
40% of average online shoppers will exit your page if it takes more than 3 seconds to load.

e-commerce - Faster Load Time

#2 Instill Trust
The first thing buyers wonder when going to a site where they are able to make a purchase is: “Is This Site Safe?”

e-commerce - instill trust

#3 Hi-res Images
Use of hi-res Images has been shown to increase sales conversions by as much as 9%.

e-commerce - hi-res images

#4 1-click Purchase
1-click purchasing can help you capture those buyers who crave instant gratification.

ecommerce - 1-click purchase

#5 Shipping Options
One of the top reasons shoppers abandon carts is because of the cost of shipping. 34% of online shoppers who abandoned their carts say the reason is: “Shipping costs were shared too late in the purchasing process.”

e-commerce - shipping options

#6 Nurture Abandoned Carts
It is possible to regain 71% of abandoned sales within 24 hours. Think: Social Media. Think: Email Marketing.

e-commerce - nurture abandoned carts

#7 Offer Guest Checkouts
There is a 45% increase in sales when consumers didn’t need to login or register to checkout.

e-commerce - offer guest checkouts

#8 A Big search Box
We’re in the age of SEARCH!

e-commerce - A Big Search Box

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