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Evolution of New Tourism Feeder Markets in Thailand

By | May 18th, 2017 06.13 AM | View all posts in Marketing

TAT (Tourism Authority of Thailand) is showing great interest in tapping new potential markets. When the January 2017 statistics are compiled, Thailand expects to see high growth in visitor arrivals from Brazil, Russia, Argentina, Cambodia, and Saudi Arabia. These and other emerging markets are still small in size compared with the larger ones, however, the growth has opened the Thailand Government’s eyes towards new markets with stable economies which could potentially become the next major source of arrivals.

This article will focus on three major countries: Brazil, Saudi Arabia and South Africa. These three countries are chosen for a deeper analysis as they are as yet unexplored by campaign media and are growing fast, and most importantly the Thailand government’s efforts are being focused in these markets.

Saudi Arabia is the country with the highest growth in tourist arrivals between 2014 and 2016 with 72%, while Brazil is the second highest with 16%. Although South Africa has a comparatively smaller growth of 4% over the same period, it remains an important part of this analysis due to it bringing the highest volume of tourists among these three countries.

While currently, they may still make up a small percentage of the 30 million tourist arrivals in Thailand every year; they do possess immense potential for the future.

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PPC Automation is the New Nanny

By | May 11th, 2017 03.21 AM | View all posts in Technology & Innovation

I would like to congratulate you if you are reading this. You have found your way to triumph in the marketing field, for we only guide you to success with honest and useful articles. I know that success and hard work go hand in hand, but it doesn’t always have to be that way. Let me tell you how.

During Songkran Holiday, I found myself lying around looking for a nanny to take care of my campaigns. Well, figuratively. But who would want to work during holidays, right? However, as a Digital marketer, work stretch 24 hours. Thanks to my laziness, it has brought me to this awesome Google Adwords feature. Without further ado, allow me to introduce you to our new nanny—PPC Automation.

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Case study: Ananda Development Public Co. Ltd

By | May 3rd, 2017 03.34 AM | View all posts in Marketing

Company Background

Ananda has continued to develop its brands and its unique Urban Living Solutions, resulting in becoming the leading developer of residential projects in close proximity to mass transit stations in Bangkok. The company develops and sells various real estate projects in Thailand, ranging from low-budget to upper-scale properties. It operates through Real Estate Development, Management of Real Estate Development Project, Construction Service, and Other segments. It’s stylish, modern and high quality, yet affordable products have led to Ananda becoming one of the best-known property development brands in Bangkok.

Challenges

Real-estate companies that run online campaigns usually have two main objectives, which are either to build awareness about the project or get customer’s personal information, including their contact details and e-mail. We identify each of these potential customers who have expressed their interest by registering on the landing page of the project as “leads”.

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