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Oliver Wilke on Programmatic Display Advertising at Digital 16

By | Apr 21st, 2017 05.35 AM | View all posts in Technology & Innovation

At Digital 16, a digital marketing conference that took place on 26 January at the Renaissance Bangkok Ratchaprasong, our Head of Sales & Business Development APAC Oliver Wilke, gave a talk on the topic data-driven programmatic display advertising. His main talking points included display marketing, retargeting and Facebook advertising.

 

 

Display Advertising

Digital Advertising, which stimulates and creates desire and intent to purchase the product being displayed, includes several forms of online advertising such as banner ads, rich media and more. This online advertising method no longer relies on the traditional inventory booking method and instead uses audience data to reach potential customers at the right time with the right message.

 

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