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What is Content Amplification?

By | Oct 10th, 2016 06.00 PM | View all posts in Marketing

Have you heard the term called content amplification? Content amplification is a term used to define ways content can be amplified, using specific channels online. Below are several websites or channels you can use to distribute your content to reach your audience. Let’s take a look at the conventional channels people use to amplify their content.

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Content Marketing Forum 2016 with Special Guest Speaker Oliver Wilke

By | Oct 5th, 2016 08.59 AM | View all posts in Marketing

On October 3rd, Oliver Wilke, Head of Sales & Business Development APAC Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences.

The points discussed in at the forum were:

1. How to create successful contextual advertising campaigns
2. Understanding the types of targeting methods available that include, day-parting, geo-targeting, behavioral targeting, and placement targeting
3. Learn expert targeting techniques that effectively transform non-engaging campaigns into hot, lead-generation campaigns
4. Key success factors in developing efficient and successful content campaigns to leverage influencers as your key opinion leader


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