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To like or to “dislike”, that is the question

By | Oct 30th, 2015 03.30 AM | View all posts in Social Media Marketing

Yes, we are talking about Facebook’s new dislike button, which turned out to not literally mean the thumbs-down icon. Mark Zuckerberg and his team launched Facebook in February, 2004. Five years later, the Like button was added and the world went crazy with ‘likes’. Why is the number of likes so important? In terms of psychology, likes essentially reflect a positive attitude towards oneself and one’s brand. It acts as a soft measurement of how many people like you and your brand. At times, it’s also a reflection of authentic feedback regarding certain topic or products (I am talking about organic likes FYI). Have you ever come across a page with low number of likes and then decide against liking the page and the posts yourself? If you compare two Facebook pages, the audience tend to end up following a page that has more likes.

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Digital Assistants: Taking Search Optimization to a New Level

By | Oct 15th, 2015 07.22 AM | View all posts in Search Engine Optimization

First and foremost, when we talk SEO (Search Engine Optimization), we tend to instantly think of Google and other search engines such as Bing and Yahoo. However, there’s actually much more to SEO. The practice covers optimization for anything and everything that is heavily designed around search. This includes vertical search such as Indeed, Yelp or even YouTube.

All of these, when you really think about it, appears as a website with a sophisticated search function. What new age SEOers probably want to keep at the top of mind is the most basic meaning of SEO. When you do so, you’ll quickly realize there are other types of search engines appearing on scene that shouldn’t be ignored: Digital Assistants – aka, Siri, Google Now, Cortana, Facebook M and Alexa.

digital assistants
image source: CNN Money

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Is Thailand Ready for Instagram?

By | Oct 1st, 2015 10.32 AM | View all posts in Social Media Marketing

Let’s begin with this basic question like what do you know about Instagram? An app for high definition photos? For teenagers who love selfie? No! Instagram is not an app just for showing off. It is a place people can look for inspiration and creativity through visual language. People can get connected around the globe and how we communicate is simple! Just capture and share.

Instagram was born in 2010. He is a baby with lovable charisma as he gains warm welcome from the earth just like when we embrace Facebook. It is notable that Facebook is already 12 years old in 2015, but some online marketers fortune that the little Instagram will seize the social media throne one day. Whether they are friends or frenemies, it is note-worthy for us to prepare for Instagram.

Looking at the timeline, it takes less than five years to become the app almost everyone has! Why? I believe the Instagram users loves to see and to be seen. They have a chance to be photographers despite the level of amateur to the professional. Some users definitely own smartphones, DSLR, mirrorless lens, retro cameras, compacts and etc. Things get snapped and shared easier when you carry a multifunctional smartphone all the time. Just tap-tap and you can give love to the photos you like(or the person who uploads it A-hem!)

Instagram Photos

Credit: Instagram Thailand

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