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Why the ‘Viral Phenomena’ is not Content Marketing

By | Aug 28th, 2015 10.17 AM | View all posts in Marketing

Content Marketing is a term online marketers are all too familiar with; content marketing is about marketing content that appeals to people to promote brand awareness and develop brand loyalty. Over the years, content marketing flourished, giving rise to the importance of quality content, strictly outweighing quality over quantity. The essence of content marketing is limitless as content is extremely flexible and can be easily applied to various social media channels to spark awareness and audience engagement. While the essence of content marketing is about developing long-term quality content, however, it must be noted that content marketing does not relate to virality in the slightest.

Thinking man

So, why is virality not considered as content marketing?

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Facebook Overtakes Google in Referral Traffic

By | Aug 24th, 2015 02.34 AM | View all posts in Social Media Marketing

While 2014 marked an important milestone when mobile internet browsing exceeded desktop, 2015 marks the time when social media referral overtakes search engine referrals (i.e. Facebook and Google).

Facebook Google Traffic Comparison

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[Infographic] The Birth of Social Commerce

By | Aug 21st, 2015 08.06 AM | View all posts in Social Media Marketing

Did you notice that recent social media news goes along the lines of “Facebook launches friend-to-friend payment!” or “Instagram is adding a buy button!” After years of hearing bits of news here and there, perhaps the era of Social Commerce is really happening this coming 2016!

social commerce

 

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Afternoon Ice Cream Party at Syndacast

By | Aug 18th, 2015 04.50 AM | View all posts in Blog

At Syndacast, every so often employees will be treated to a little R&R. Yesterday afternoon, staff members took the opportunity and indulged in delicious Thai ice cream… from a can! Staff members were delighted to scoop up ice cream then add an assortment of savoury toppings to sooth the afternoon heat.

Some staff members made their own vanilla and chocolate ice cream sandwich, topped with chocolate sauce and peanuts. Others decided to eat plain ice cream and went in for seconds, thirds, and fourths.

Bottom line? It was delicious!

Ice Cream Party at Syndacast

Ice Cream Party at Syndacast

…Mmmm, delicious!

Thanks, Wolfgang for the delightful treat!

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Paid Media, Earned Media, Owned Media … now it’s time for CRO!

By | Aug 10th, 2015 08.50 AM | View all posts in Digital Marketing

Get to know the humble yet mighty CRO through these simple questions:

  1. What is CRO?

CRO stands for “Conversion Rate Optimization” which is a combination of art and science to help you better understand your website visitors with the aim to convert them into customers.

Conversion Rate Optimization

Credit: marketingzone.ru

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