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Real-Time Personalization: The Ultimate Web Browsing Experience

By | Apr 17th, 2015 02.23 AM | View all posts in Website Design

web browsing

When it comes to online marketing, there is no such thing as one-size-fits-all. And that’s really old news for online marketers. This is why we have all those wonderful targeting and demographic segmentation tools to single out each audience; based on recent activity, demographics, behavior and what not.

Here we’re really talking more about display advertising. When it comes to content marketing, it’s the same targeting and optimization that takes place. You wouldn’t design an infographic just for anyone but for your target readers per se to aim for the highest number of views and shares. In other words, display advertising and content marketing are rather fluid so to speak.

Now, here’s where it starts getting interesting…..

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The Big 7 Psychology of Online Marketing

By | Apr 8th, 2015 04.53 AM | View all posts in Tips & Tricks

Consumer Psychology is a big topic when it comes to marketing. We’ve all known that for years. However, when it comes to execution, it’s usually the case of ‘easier said than done’.

psychology of online marketing

This article isn’t going to be a ramble about the theories of psychology and marketing concepts but to give you step-by-step guidelines on execution for online marketing. For those who are unsure where to begin….start here.

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Google’s Mobile-Friendly Algorithm to Roll Out this April

By | Apr 6th, 2015 10.13 AM | View all posts in News and Updates

Google’s next major search update deeply focuses on delivering quality “mobile-friendly” search result rankings. The update is expected to be larger than previous Panda and Penguin algorithm updates.

Mobile-Friendly Matters more

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5 (More) Tips to Make Your Content Flourish

By | Apr 2nd, 2015 05.02 AM | View all posts in Digital Marketing

How do you make your content even better with all the strategies proposed by top-notch online marketing gurus? There is a handful of effective ‘to-dos’ to create attention-grabbing content that resonates with your audience. The message of your content will have to be clear and crisp, both in written and visual formats.

5 (More) Tips to Make Your Content Flourish

Let’s take a look at other strategies to use to boost your website’s overall appeal.

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Play Pac-Man on Google Maps

By | Apr 1st, 2015 05.21 AM | View all posts in Blog

Each year on April 1st, companies will do their absolute best to fool us into believing false news or developing games for people to play. This year, Google Maps delivered hilarity on a retro scale. This year, Google brought us Pac-Man, the famous chomping game from the 1980’s.

Pacman on Google Maps
Pacman on Google Maps

Instead of the box-like arena present in the original Pac-Man, Google Maps used real streets and roads as the arena. Although, in respect, it can be quite challenging maneuvering around tight corners or roundabouts but veteran Pac-Man specialists should have no issues winning the game with ease.

Pacman Instructions
Pacman Instructions

Before playing the game, make sure the area is compatible! Not all streets and roads in the world are best suited for the game. The best cities to play Pac-Man are cities with numerous parallel streets, crisscrossing each other like blocks.

If players feel lazy to locate an actual place, click on “I’m feeling lucky” to be transported to another place!

The game’s quite simple; players will start off with five lives. Use the directional buttons on the keyboard to maneuver Pac-Man through the roads and avoid ghosts. Traverse through roads and streets and pick up fruity-flavored powerups and hunt ghosts!

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