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Native Advertising: What Yahoo Discovered.

By | Mar 20th, 2015 03.36 AM | View all posts in Search Engine Marketing

yahoo native advertising

As part of its growth strategy, Yahoo is heavily emphasizing native advertising via its Gemini platform. According to Yahoo, Gemini is the first unified ad marketplace for mobile search and native advertising.

If you were wondering how well native advertising might perform, these numbers from Yahoo may shed some light. more

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The Big Content Marketing Shift 2015

By | Mar 18th, 2015 02.14 AM | View all posts in Email Marketing

Content Marketing Shift 2015

For the past couple of years, when we refer to content marketing, the first thing that comes to mind is blogging. The benefits of blogging is numerous. Besides engaging audiences, blogging helps a lot with SEO. By adding new blog posts to your website, you are essentially adding more content and web pages to feed search engines. The more information search engines gather about your website and services, the better they can rank you for matching search terms.

Then why is it that this article is titled: The Big Content Marketing Shift 2015? Will blogging slowing lose importance? Absolutely not. Blogging will be around for many decades to come. But what we are seeing in 2015 is an increased focus in 2 other content marketing channels: specifically Social Media and Email Marketing. Blogging today is literally a given. If you are a content marketer, then you blog and you recommend others to blog. Blogging is so effective that it has today become mandatory to have. more

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