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[Infographic] Retargeting: The 7 Must-Know Facts

By | Nov 24th, 2014 07.56 AM | View all posts in Search Engine Marketing

Ever wonder if you should invest in retargeting ads? Perhaps considered allocating your marketing budget to test retargeting? Here are 7 stats that shows just how powerful banner retargeting is and why it’s the next big thing in online advertising.

retargeting infographic

The key statistics/take away from this retargeting infographic:

– Consumer’s reactions to online ads show that 30% are positive, 11% negative and 59% neutral.

– Retargeted ads led to a +1046% increase in branded search.

– Web visitors who have been retargeted with display ads are 70% more likely to convert

– Websites see a 726% lift in site visitation after 4 weeks of retargeting exposure

– Retargeting can increase conversion rates by as high as 147%

– 72% of online shoppers are likely to abandon their carts before checking out. Without retargeting, only 8% of those customers return to complete their transaction.

– 67% of online advertisers are now using FBX exchange for retargeting.

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Google Launches Mobile-Friendly Labels in Search Results

By | Nov 21st, 2014 03.07 AM | View all posts in News and Updates

Moving into the year 2015, we now have even more reason to create more mobile friend websites.

Google has been testing how to display ‘mobile-friendly’ and ‘not mobile-friendly’ icons during the past few month

mobile friendly icon display
ButĀ from their latest post, it seems they are not going with an icon but a text label instead in-front of the website description. This is how it will look like. more

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[Infographic] Influencer Marketing 2015

By | Nov 3rd, 2014 10.00 AM | View all posts in Infographic

Influencer marketing is a powerful marketing strategy; one that online marketers who take a more holistic view of brands and products recommend. In many cases, influence marketing is part of a larger content marketing strategy. Here below is an infographic for a quick 10 minutes understand of what exactly is influence marketing and the current landscape.

influencer marketing infographic header

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