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Digital Summit: Online Solutions for Hotels 2014 Event

By | Sep 16th, 2014 07.55 AM | View all posts in Event

On October 1st, 2014 Syndacast will hold an event, Digital Summit: Online Solutions for Hotels 2014 at the Amari Ocean Pattaya.

digital summit pattaya

The event is focused on Hotel and Hospitality sectors, focusing on the effective use of digital media in the respective niche. The event will host several interactive workshops and Q&A sessions.

The event will feature keynote guest speakers:

+ Wolfgang Jaegel, Syndacast Founder & CEO

+ Doy Moreau, Chief Marketing Officer

+ Oliver Wilke, Head of Business Development

+ Special Guest Speaker

In addition to the event, guests will receive FREE lunch and a chance to win 1 of 3 lucky draw prizes.

To register for the event, please click here.

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Page Blocks and Increased Importance of Link Distribution

By | Sep 9th, 2014 03.06 AM | View all posts in Tips & Tricks

We all know Google get’s smarter and smarter by the second. Doing a quick search on LinkedIn for keyword ‘engineer’ and company ‘Google’ gives you an approximate employee count of 23,814. This is not the exact number of employees but just a fun estimate using the LinkedIn search function.

Page blocks basically refers to the different sections of your website. Below is an image depicting how a normal website could look like and how the a webpage could potentially be broken down into. This is very important as Google is getting better at recognizing the purpose for each block.

Google Website Blocks

(image credit: searchenginewatch.com)

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The Social Media Algorithm

By | Sep 8th, 2014 03.08 AM | View all posts in Tips & Tricks

Isn’t it almost always the case that when we refer to the term ‘algorithm’ in digital marketing context, we’re thinking search engines? This is because search is so important for our brand’s organic visibility. However, with increasing emphasis on Social Media as a powerful online marketing channel, let’s spend some time exploring the social media algorithms.

Social media is much more complex than what we might see on the surface. Perhaps it’s because of the less serious facade that happens on social media channels; the fun-oriented and entertaining content featured. Fact is, each social media channel has its own algorithm, which determines how frequently and vast your content gets shared.

Let’s start with EdgeRank; the algorithm that Facebook uses to determine which piece of content to display on individual users’ news feed. Just like there are tools to check your SEO scoring on Google, there are tools to check your EdgeRank. EdgeRank is made up of three important factors which involves a handful of sub-factors: Affinity Score, Weight and Time.

Facebook Algorithm EdgeRank more

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