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Video Marketing Statistics & Trends 2015

By | Jul 31st, 2014 03.36 AM | View all posts in Infographic

With video becoming increasingly more popular and together with enhanced analytics, its important that marketers either continue or start to engage with their customers through this channel. Developing presence through videos that are both useful and creative for consumers and capitalize on the power of video engagement.

Video Marketing Trends 2015

Here’s a look at some of the most compelling reasons on video marketing and its trends for this year and 2015. more

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Do You Know ZMOT? You Should.

By | 03.07 AM | View all posts in Videos

ZMOT which stands for “Zero Moment of Truth” is more than just a buzzword, it is a theory coined by Google which has been around for a few years. In marketing world, there are a lot of theories and concepts, some of the common ones are those like SMART Goals, SWOT Analysis, the 5Ps and 5Ms. Now, if you as a digital marketer is not familiar with ZMOT, perhaps it’s time to brush up on some digital marketing theories and concepts.

Let’s start from the very beginning…….

In 2005, A.G. Lafley, the CEO of Procter & Gamble brought about the “First Moment of Truth” (FMOT) which supposedly occurs at store shelves, when consumers contemplate between two brands; which to buy over the other. This marked the beginning of studies on what influences buyer’s decisions. So is the ZMOT theory the online counterpart of FMOT? Somewhat. Let’s see how. more

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Google Rolled Out Update this July 2014. Codename: Pigeon

By | Jul 30th, 2014 09.27 AM | View all posts in Search Engine Optimization

Google recently rolled out another update. While many of us might have thought we’d experience a certain calmness before the next storm after the Hummingbird surprise, we are met with a new update. Google’s latest release, which we are referring to as Pigeon was recently rolled out this 24th July 2014.

google pigeon update

The new release is supposedly to display more relevant and accurate local search results. The changes would be visible in Google Maps and Google Web search. Who would feel the impact? It’s not too obvious just yet but you could expect local search result rankings to fluctuate quite a bit as well as web site referrals for local business listings.

Source: Read more here.

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Friday Fun Is Alive!

By | Jul 25th, 2014 11.56 AM | View all posts in Friday Fun

content marketing meme

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Friday Fun Back Again!

By | Jul 18th, 2014 11.13 AM | View all posts in Friday Fun

Syndacast friday fun meme

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Digital Marketers Guide to Seducing the Millennials

By | 09.04 AM | View all posts in Digital Marketing

What are Millennials? You’ve probably heard this term many times but you’re unable to place a finger on it (without cross-referencing to Google). Millennials are people who are born in the early 1980’s to 2000 and are between the ages of 18-34. As digital marketing is moving rapidly in conjunction with advancing technologies, so are people’s expectations. People expect things to be simpler (or delivered on a silver platter). In this day and age, quality, strategy and adaptability are the keys to progressing forward in reaching out to customers. Digital marketing is evolving to cater to millennials and better retain this age group as their primary customers.

Let’s put it into perspective; the marketing landscape has dramatically shifted from 20 years ago. Granted, traditional marketing is still in use but it may not be as effective as it was back in the days. Today, many businesses shift to the online platform to gain a strong, social presence. It is essential for businesses to have accounts such as Facebook, Twitter, LinkedIn and Google Plus as a means to reach out and retain. Why does it matter to millennials? It matters a lot more than you think. A large chunk of the world’s population is made up of millennials and as a business, it’s imperative to ask: How do you adapt your business model to cater to this group? What do you have to do to gain their attention? How can you reach out to them to purchase your services and products? more

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2015 is About Optimizing for the Small Screen

By | Jul 16th, 2014 08.31 AM | View all posts in Tips & Tricks

If you’re reading this article on your mobile right now, try this quick exercise: Lock your mobile phone up and give the key to a friend with instructions not to give you the key back no matter what, until 24 hours have gone by. Are you hesitating before you’ve even started?

This is why 2015 is going to be the year when digital marketing is about optimizing for the small screen. For many people, their whole life revolves around the small screen. For digital marketers this is the key, the ultimate gateway to audiences and potential customers; because of how attached society is becoming to these little gadgets. How so?

Let me show you a quick demonstration of my own mobile home screen. This is how it looks. How many percent of the entire screen area do you think consist of a potential channel for digital marketers to penetrate audiences?

iphone screen 1

Well, it’s not rocket science really, but just to help you visualize how a digital marketer would probably analyze this screen:

iphone screen 2-1

Those in red are direct digital marketing channels while those in orange plays a large supporting role; simply because we tend to automatically share links ever so often with our contacts via Line, WhatsApp or iMessage. That looks like just about half of the screen is a digital marketer’s channel.

Social Media Marketing is on that screen.

Search Engine Optimization is as well.

Let’s not forget big data, SEM and display advertising. They’re all there.

Email marketing? Sure, see I have 33 unread emails.

Video marketing? Absolutely, take a look at YouTube for starters.

Content Marketing? Safari, WordPress and Flipboard says it all.

This is not to mention Instagram, Twitter and other online apps I have on the other screens. So if optimizing for the small screen is not yet part of your 2015 plan, then make it. We’re already halfway through 2014. Time to factor in the small screen to your 2015 plans!

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The 4 Fundamentals of Content Marketing

By | Jul 14th, 2014 04.05 PM | View all posts in Digital Marketing

Content marketing is booming. Content marketing has been for years one of the most actively sought out forms of marketing in the world. It allows brands to personally connect with their audiences. With the availability and accessibility of social media platforms, starting a trend or spreading the news has never been easier. However, for many business, the concept of content marketing is still brand new and therefore, they may not be ready to step out of their comfort zone (in reference to traditional marketing methods).

To better understand what content marketing is about, this is a brief introducing to understanding the four fundamentals of this form of marketing.

The 4 Fundamentals of Content Marketing
The 4 Fundamentals of Content Marketing

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Syndacast Welcome Delegates from Thai-China International Mobile Application and Game Conference

By | 04.35 AM | View all posts in News and Updates

On July 4th 2014, Syndacast is selected by Market Enabling Division, Ministry of Science and Technology, National Science and Technology Development Agency of Thailand to welcome delegates from Thai-China International Mobile Application and Game Conference.

Delegates are invited by China-ASEAN Technology Transfer Center (CATTC), China-ASEAN Mobile Internet(Mobile Game) Technology Transfer Industry Alliance(CAMIA).

The visit to Syndacast’s offices by the delegates is an honored privilege, as we are one of the many digital marketing companies with presence in Thailand.  The meeting discussion centered on opportunities in Thailand for Chinese Mobile and Software Enterprises, as well as to explore Syndacast’s proprietary technology: AdBoost.

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The Great 2014 Milestone: Mobile Internet Use Exceeds Desktop Browsing

By | Jul 9th, 2014 02.02 AM | View all posts in Technology & Innovation

This 2014 marks a huge milestone whereby Internet use via mobile devices has finally exceeded desktop browsing. For the past few years, ever since Internet browsing via mobile devices became possible through data services, we finally see the great mobile shift happen.

Time Spent on Internet Desktop vs Mobile

This may not yet be the case for individual countries yet but if you reference to the time spent with the internet by device in the US, the great shift has happened. Many brands are always on a struggle to keep up with the digital move and this recent chart by comScore signals the need to seriously consider integrating all online marketing efforts to address mobile audiences.

A closer look into the figures by Online Publishers Association/Frank N. Magid shows us mobile user behavior:

  • 99.5 percent access content/information
  • 63.1 access the Internet
  • 62.1 percent check email
  • 49.2 percent listen to music
  • 46 percent play games
  • 41.7 percent download and use apps
  • 15 percent make purchases
  • 15 percent read a book

The shift to greater use of mobile devices to surf the Internet also means a change in the way consumers interact with your brand online. While in the past it might have been on desktop computers in the evening or during the weekend, it’s now more during rush hour while commuting, during lunch breaks and late night hours before bed. Perhaps its high time to revisit your mobile marketing strategies for 2015.

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