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Understanding the Principles of Native Advertising

By | Jun 26th, 2014 09.17 AM | View all posts in Marketing

You may come across the term ‘Native Advertising’ and you may wonder what it is. Is it another form of advertising? What does it have to do with me? Native advertising is a type of advertising that is growing in size and numbers and it’s done in such a way it doesn’t intrude the user’s experience. Native Advertising is all about content and the context that surrounds it.

Native advertising is everywhere; Facebook, Twitter, StumbleUpon and even BuzzFeed (especially the latter) has strong elements of Native Advertising. According to flipthemedia.com, Native advertising is a an undisguised form of advertising that many people would like to read, comment and share.

Examples of the advertising can be seen in Facebook. The social media site allows anybody to promote posts or stories to friends, page followers directly into their feeds. Twitter offers the same mechanic as Facebook.

See the “Promoted” yellow arrow there? When scrolling through your Twitter feed, you’ll be stumbling upon tweets, which in this case, is the original content. Just like any other tweets, you can simply engage with it, retweet, favorite it or become friends with the user.

Due to the the increased amount of ad awareness this year (and possibly the next), many businesses are finding ways to catch the user’s attention and traditional ads are getting dull, and fast. Many people (like myself) tend to overlook ads simply because they’re annoying and it doesn’t relate to my interests. However, with the addition of Native advertising, the ads shown in my feeds, regardless of website/social platform, to cater to my interest and I can interact with them directly. It’s a smart way of advertising, though. Many people who are exposed to Native advertising have a higher probability to click, engage with the ads and purchased the advertised item/service.

You see, there is nothing special with these ads; they will appear normally on a website or in your feeds alongside the other stuff you see daily. They’re purposely done in a less intrusive way.

To better understand the purpose and impacts of Native advertising, check out this awesome infographic by Mashable.com

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8 Must-Haves for Every E-Commerce Website

By | Jun 24th, 2014 08.05 AM | View all posts in Videos

There’s a lot of thought that needs to go into every e-commerce website with the ultimate goal being to generate more sales and leads but there are some simply must-haves no e-commerce sites should go without. What are they?

#1 Faster Load Time
40% of average online shoppers will exit your page if it takes more than 3 seconds to load.

e-commerce - Faster Load Time

#2 Instill Trust
The first thing buyers wonder when going to a site where they are able to make a purchase is: “Is This Site Safe?”

e-commerce - instill trust

#3 Hi-res Images
Use of hi-res Images has been shown to increase sales conversions by as much as 9%.

e-commerce - hi-res images

#4 1-click Purchase
1-click purchasing can help you capture those buyers who crave instant gratification.

ecommerce - 1-click purchase

#5 Shipping Options
One of the top reasons shoppers abandon carts is because of the cost of shipping. 34% of online shoppers who abandoned their carts say the reason is: “Shipping costs were shared too late in the purchasing process.”

e-commerce - shipping options

#6 Nurture Abandoned Carts
It is possible to regain 71% of abandoned sales within 24 hours. Think: Social Media. Think: Email Marketing.

e-commerce - nurture abandoned carts

#7 Offer Guest Checkouts
There is a 45% increase in sales when consumers didn’t need to login or register to checkout.

e-commerce - offer guest checkouts

#8 A Big search Box
We’re in the age of SEARCH!

e-commerce - A Big Search Box

Or see the full video here:

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7 PPC Must-Dos

By | Jun 16th, 2014 10.35 AM | View all posts in Tips & Tricks

PPC (pay-per-click) has been around for a long while but to say that it’s just ‘paid ads’ is erroneous and a huge understatement. Although, you do pay for every click that happens on your ad in the search engine’s result page, there is so much more to it than that. If you’re simply keying in keywords that you think people might search for, followed by throwing in a few ads and setting your minimum bid, then you’re missing out on a lot of traffic. What’s more to it than that?

Alot.

#1 – Referring to Google AdWords, let’s start with the first must-dos. Are you using review extensions? If you’ve vaguely heard about it but you’re not yet using it; then it’s high time to consider. Some research has shown that you could boost your site’s visitors by as much as 66% with AdWords review extensions. The process itself is relatively easy.

#2 – Besides reviews, are you using sitelinks? Site links are more than what they sound like; consider them extra ad space for your call-to-actions, and do use them. The character limit for ads is already super short as is. Instead of trying to squeeze everything into the ad copy, use sitelinks for your call-to-actions.

#3 Increase your PPC Budget. If your PPC campaign is yielding and showing a healthy ROI, consider scaling it. By increasing your budget, you are increasing not just your returns by scale, but in proportion, your ROI would increase as well. Here’s a sample calculation from huffingtonpost.com.

Before budget increase:
• $1,000 monthly AdWords budget
• Average cost per click (CPC) of1.50
• Number of monthly visits = 667
• Conversion rate = 1%
• Revenue per conversion =500
• Total conversions = 6.67
• Total revenue =3,335
• ROI = 235.5%

After increasing your budget:
• $10,000 monthly AdWords budget
• Average cost per click (CPC) of1.00
• Number of monthly visits = 10,000
• Conversion rate = 1.5%
• Revenue per conversion =500
• Total conversions = 150
• Total revenue =75,000
• ROI = 650%

#4 – Optimize your landing page well. If you were to click on a PPC ad that shows a deal for 50% off the original price, clicked on the ad and arrive at a landing page that shows 25% discount; that is just a turn-off. It’s not simply the lower conversion rates caused by misleading ads, but it puts a bad impression on your brand.

#5 – Test, test and test some more. Testing is simply a must. The most simple test being A/B testing for your ad copies. If say, ad A is running at a click rate of 20%; which you’re happy with. Don’t just leave the ad running, do consider testing. You might find that ad B could give you a click rate of as high as 40%.

#6Change your ads frequently. If you leave the same ad running for a long time, search users will get use to the ad. Some people call it banner blindness because after seeing it over and over again, the psych just automatically filters out the ad; pretending it’s not there.

#7 Consider to lower your click rates for a change. Contrary to beliefs, paid advertising is not always about how many clicks you could get. Clicks are not a measurement of ad success. Lots of clicks that do not convert are basically spendings to be covered by your business. A good ad should also encourage the traffic to seamlessly travel all the way to the checkout page. For example, instead of an ad that reads, “Instant Download”, change it to “Instant Download for $200.” You immediately filter out part of the irrelevant traffic from doing this.

Source: acquisio.com, huffingtonpost.com

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2014 Social Media Numbers – A Mid-Year Review

By | 08.34 AM | View all posts in Social Media Marketing

Facebook continues to be in the lead at 1.5 billion active monthly users.

Google+ is in 2nd place and rapidly catching up at 343 million active monthly users.

Google+ is not just another social media. Think demographic and location data. The platform is a player in the grander scheme of things, especially SEO.

social media 2014

Visual content is quickly becoming a critical content strategy and social networking sites like Pinterest and Instagram are becoming an integral part of retailers’ marketing strategies.

Micro-videos are on the rise! Instagram allows 3-15 seconds videos and Vine allows 6 seconds videos. Real time sharing of micro-video is the next big movement in social media.

With almost all social media website now offering location services, 2014 sees foursquare struggling.

MySpace now offers an iPhone app and is on track for growth.

LinkedIn has 238 million users and is positioning itself as more than just a social networking website but a large source for content creation and curation for professionals.

Source: investor.fb.com | forbes.com | venturebeat.com

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A bit of Friday Fun Digital Marketers!

By | Jun 12th, 2014 06.44 AM | View all posts in Friday Fun

link building meme

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Syndacast’s Digital Marketing Team SEA Welcomes New Members!

By | 03.56 AM | View all posts in News and Updates

This first half of June 2014, we extend a warm welcome to new members who have recently joined the team at our Bangkok office.

Nicha Trongtorsak

Khun Nicha Trongtorsak joins Syndacast as Head of Design. With fifteen years of experience in design and content creatives, it is a privilege for us to have Khun Nicha to lead our creative team. Besides having a strong and solid background in all areas of design, Khun Nicha has strong knowledge of Technology and Digital Marketing. She completed her studies in Information Technology Management and Systems. She is always interested in creating new design that is both visually appealing and supports usability.

Khun Nicha loves photography. She use to do a lot of photography which caught the attention of GMM (a well known brand in Thailand’s entertainment and media industry) and was invited do photo coverage of large concert events which got featured in all of the brand’s marketing use. After becoming a mother, Nicha spends more of her time taking care of her beloved baby. She continues photography as a hobby during her personal time. Her passion is in web design, followed by new technologies. New trendy designs are what really makes her day.

Jonathan Ive is her role model; confident yet still humble: Design is a word that’s come to mean so much that it’s also a word that has come to mean nothing.”

Patara Patma-Yothin

Khun Patara Patma-Yothin joins Syndacast as Digital Project Manager. She has taken several roles in online marketing for the past four years. Khun Patara completed her studies in Information and Communication Technology. She is open to learning new things which has also landed her multiple roles in Digital Marketing from coding, SEO, handling Google campaigns to creative design. Khun Patara loves traveling, the arts and photography. With her wide range of interest, she also plays a lot of sports and music such as badminton and playing music on her guitar.

Kamala

Khun Kamala Thanopajai joins Syndacast as PA & Administrator. She has completed her degree in Bachelors of Arts (English Major) and has experience in the field of administration and secretarial service. Khun Kamala loves traveling and is interested in beauty and fashion-related topics.

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Content Strategy or Digital Strategy Comes First?

By | Jun 10th, 2014 02.46 AM | View all posts in Tips & Tricks

I recently came across this question posted by a fellow online marketer; which is actually a really good question: “Which do you think comes first? The content strategy or the digital strategy?”

digital strategist versus content strategist

Here’s what someone who works at a Digital Marketing Company in Asia might say: Neither.

They should come together. It’s no different from offline marketing. If you have the marketing materials but no marketing strategy, then the materials become useless. If you have a superb marketing strategy but no materials, then the marketing strategy becomes useless as well.

Some might say if the digital material (content) is great already, it will take off on its own. This isn’t quite true. A digital marketing strategy is needed for initial discover-ability, be it via PPC, social networks or advertorials. Now if you step over to the strategy side of things and design a great geo-targeting strategy for PPC, you would expect the results to be as great right? But what if the ads aren’t as powerful? No call-to-actions? Doesn’t stand out from the crowd?

Ideally, the content strategy and the digital strategy should work together in parallel. Teamwork.

As the strategist designs regional targeting, the content person needs to know how the strategy develops while they prepare the ad material. Vice versa, while the content person prepare the ads, there are some terms and phrases that might be more common for some countries and not for others, hence the strategist would need to accommodate these keywords and map them to the right countries well.

The right content that reaches the right target audience at the right time; is actually fairly easy to achieve. All you need is close collaboration between the content and digital strategists, for all areas of digital marketing.

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Trends Digital Marketers Must Know in 2014 for Southeast Asia

By | Jun 9th, 2014 03.09 AM | View all posts in Infographic

If you are looking to advance your business or online campaign in Southeast Asia, here are some important statistical data you just might want to learn about before you start. We have broken the infographic down into 5 different sections so you can easily grasp everything important under each header. Listen up closely if you’re business is related to “Organic Food”.

digital-trend

more

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