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Digital Marketing at the British Chamber of Commerce

By | Mar 27th, 2014 08.54 AM | View all posts in News and Updates

“Digital Marketing…..the better way for audience targeting…”, says Wolfgang Jaegel.

On March 26, 2014, Wolfgang was invited as a guest speaker for the British Chamber of Commerce Thailand (BCCT) Evening Presentation. The topic? If it’s by Wolfgang, none other than Digital Marketing!

The event which ran from 18:30 – 20:30 Hrs at the Continent Hotel Bangkok was a success.

Download slide presentation from event here: Digital Marketing – the better way for audience targeting

Wolfgang BCCT Presentation

Wolfgang BCCT Presentation - Audiences

Wolfgang BCCT Presentation

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[Infographic] Website Ranking Factors that Really Matter

By | Mar 26th, 2014 07.29 AM | View all posts in Search Engine Optimization

seo ranking factors that matter

There are total of 200+ ranking factors; a fact that we all know but how do each factor actually effect your website rankings? This infographic serves as a good starting point to gain more insights into what you could do to help improve your website’s organic ranking in Google and other search engines.

TECHNICAL SEO CORRELATION WITH SERP | ON-PAGE FACTORS MATTER

Length of URL: 0.16

Keyword in Title: 0.12

Existence of Description: 0.06

Existence of H2: 0.05

Site Speed: 0.04

Existence of H1: 0.03

Keyword in Domain Name: 0.03

Video Integration: 0.03

Keyword in Description: 0.02

Keyword in URL: 0.01

THINK RESPONSIVE | RESPONSIVE RANKS BETTER

Responsive Website will have the backlinks of your original website just like that

Google ranks sites optimized for mobile higher in mobile search

90% of smartphone searches results in a purchase or a visit to a business

67% of users claim they are more likely to purchase from a mobile-friendly website

Google Likes Repsonsive

61% of visitors will return to Google to find a site that is easily readable

CREATIVE CONTENT | GOOD CONTENT CAPTURES LINKS

Videos on landing pages increase conversion by 86%

77% of your audience read blogs

65% of your audience are visual learners

Post with videos attract 3 times more inbound links than plain text post

89% testimonial effectiveness rating as a content marketing tactic

SOCIAL SIGNALS | SOCIAL SIGNALS IMPROVE SERP

Social Signal Experiment: 6 websites, same niche.

The results:

100 Google+ followers: 14.63% ranking improvements

300 Google+ votes: 9.44% ranking improvements

70 Facebook share & 50 likes: 6.9% ranking improvements

50 Tweets: 2.88% ranking improvements

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The Importance of Content in 2014: What You Need to Know to Do It Right

By | Mar 25th, 2014 10.01 AM | View all posts in Tips & Tricks

In the world of online marketing, there is a certain adage that has remained so important that many marketers have gone through the effort to engrave it on their desks, clipboards and foreheads so that they remember it: content is king.

Up until now, that philosophy has earned a mixed reaction from both advertisers and search engines. It’s in 2014 that this adage will become important to SEO, general marketing strategies, social integration and other countless fields that are a necessity for businesses to have a strong grasp on if they hope to succeed.

Without further delay, let’s take a look at the things you need to know about content in 2014 in order to do it right.

content marketing
Image source: workwithdavidwood.com

 

1. All Content Has a Purpose

The first thing you need to know is one of the basic tenants of content creation: it must always have a purpose.

There are different categories that you can divvy content into, which includes advertisement, sales letters, lead-in pages and simple information pages.

Each piece of content, regardless of what it is, shares the same goal. You want to reel the reader in and force them to follow one of the many tantalizing bread crumbs that you’ve left there for them. While you might lead some to purchasing products or services, others to social media interaction and others to just increase their brand recognition, your content will fall flat unless you keep what the purpose of your content is while you’re creating it.

2. Your Content Needs to Satisfy

When you’re creating new content for your business’s website, your blog or even the web properties that might work to support your online ventures, it’s important to realize that you’re not just writing to entertain search engine spiders. You want to give the kind of information and details that real people will not only feel satisfied reading, but they’ll ask for more.

One way to satisfy your visitors with your content is to use the time-tested and proven philosophy of answering the questions your readers want to hear answered.

3. Make Content Interesting

Interesting and unique content will always shine miles above rehashed content with the usual perspective that your audience expects. This leads your audience members to not only stay on the pages that play host to your content, but also to give them incentive to share it with their like-minded friends, relatives and co-workers.

Unique content reduces negative SEO factors like bounce rates and increases positive factors like social media buzz, which are both factors that have become increasingly important with major search engines as of 2013 and will likely continue to increase in value in 2014.

Furthermore, social media buzz tends to bring in additional links that you otherwise would be hard-pressed to find. This can make the actual process of link building easier and cheaper due to the fact that it can require less work from a firm or your in-house staff.

4. Content Needs To Be Related

The most important thing you need to know about creating excellent content in 2014 is right here: you need to focus on branching topics rather than specific subjects and related key phrases rather than long-tail keywords.

Google has made how related the content is to other pieces important with the Latent Semantic Indexing (LSI) introduced in the Google Penguin update and the interpretation features implemented from the Google Hummingbird update. Both updates directly affect search queries in such a way that web pages no longer need to use the exact keyword in order to be shown as a result.

Furthermore, a website with related content that fits under a certain theme will perform better for both visitors and search engines. This is one reason why the most successful content makes use of smart contextual linking within text, as users and search engines can find closely related topics without being forced to skim through hundreds or thousands of unrelated pages.

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Quick Tip: Keeping Content and Links Natural

By | 04.30 AM | View all posts in Tips & Tricks

Google seems to have placed itself into a lot of newsworthy topics lately. Many of these topics include Google penalizing handfuls of blog networks, communities, websites and a large, well-known social forum called My Blog Guest. My Blog Guest, as many are aware, is a large and social forum—not blog network—that brings together individuals searching for high quality, written and relevant content.  The idea of the website is simple; individuals looking for quality content can come here amongst quality sites posted by others. Think of it as looking for fresh, organic vegetables in a supermarket. It was a win-win situation for both sides; one party gains quality content while the other side gets their link posted and is relevantly categorized. Links exchanged and partnerships formed, that’s how it worked… until Google penalized MBG.

Many people were shocked, stunned even to Google’s abrupt move on MBG which promotes followed and natural links in articles. MBG founder and administrator, Ann Smarty and MBG’s policy makers enforce all links to be natural and strictly no spam links are allowed. Self-serving links can be added in the author byline or added in the lower half of the article to be natural. Thanks to the penalty, MBG’s policy has changed little in regards to followed links.

As of the moment, all author bylines from MBG are all nofollow links until further notice.

Image source: jigsoar.co.uk
Image source: jigsoar.co.uk

So what went wrong? According to this post, Matt Cutts declares guest blogging is finished (or dead) as many guest blogging articles seem to advertise intentional spammy links. But is what they’ve done justifiable? MBG was built on the idea of quality content and not spam; the administrators made it perfectly clear they were against paid links (and nofollow links). They kept it clean, natural and absolutely, all white hat tactics. And as a fun fact, guest blogging existed before SEO, too.

Now, fast forwarding to the present, what’s left there to do if your website depended on quality articles, links and My Blog Guest? Quite frankly, there’s only so much you can do. For one, always ensure your website hosts quality content, non-spammy links and absolutely no duplicate content. It’s the least your website can do. Optimize your titles, meta-descriptions, alt keywords with a combination of short and long tail keyword variations as well. Secondly, get in touch with other websites that clearly share your niche and express the same passion as you. Don’t contact them simply because you want to put a link on their website. Build real relationships with the website. Third, employ the usage of social media to spread the word about what you’re trying to say. Facebook, Twitter, LinkedIn, Pinterest, Instagram are some of the great services you can use to share your content. People love sharing things. Sometimes PageRank isn’t that important but nonetheless, a healthy amount of traffic is good, too. It shows your website is engaging and appealing to visitors who love reading rich, informative and engaging content!

The main conclusion is: Keep it natural and keep it real.

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The Breakdown of Google’s Authorship

By | Mar 12th, 2014 10.05 AM | View all posts in Blog

Did you remember the internet when it was just so anonymous? Some person can write some stuff and never be credited for it? Others write something else and eventually everybody writes exactly the same thing but there’s no sourcing involved? Ah, those were the simple days of the internet. But simplicity doesn’t always stay simple, does it? Fast forwarding to 2014, a lot of things have changed in regards to the internet. Businesses are springing up as well as the increased use of the internet bringing people closer together in search for questions and answers to those questions. With that being said, lots of things have changed, including the authors who write up posts and articles for all to see.

Google Authorship
Image source: blog.imevolution.it

If you remembered, years and years ago there was no such thing called Google Authorship or any type of authorship to begin with. Someone may just write something and all you see is a name. No face, no ‘Call-to-Action email me here’ prompts and what not. As far as the eye could see, it was just an article, with an author and a simple email link. But now, things are different. With more and more people writing up posts and articles, everybody wants to be known and fully credited for their work. People like to have their voice heard; it’s human nature.

How does Google Authorship come in? Google Authorship allows authors to link their Google+ profiles with their website their working on. With a bit of added (simple) coding here and there, you’re set! The faces of the authors who wrote the article will show up and it show how many people are within a person’s Circles—connections, for you old school folks. With Google Authorship, it shows that articles are in fact, written by people (and not robots) for good intention: To inform and help.

People enjoy seeing a name, a face linked to their articles. That’s how people become famous online, believe it or not.

So, the main conclusion of this article is: If you wish to spread the word out there about what you do and exposing who you are, Google Authorship is the best way to do it. Heck, you may even get some great backlinks naturally while you’re at it. So… why not?

For those trying to link their G+ profiles with their articles, here’s a simple tutorial from Google here.

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Data is Sexy, Says Data Scientists

By | Mar 10th, 2014 08.32 AM | View all posts in Blog

Data research, while proven in value in some fields, is now becoming accepted in the corporate world. As more and more businesses are learning to rely on the use of analytics and data to push forward, statistical research is growing in demand in the market.

Misconceptions of Statistics

The field of statistics is be referred to by the term “analytics’ more often these days as some want to distance the field from all the misconceptions surrounding the field of statistics. They are often seen as accountants, and pie charts and bar graphs in articles are often falsely attributed to them. The truth, however, is that the world of statistics is a pursuit of knowledge from the data gathered through research gathered.

Statistical analysis is in fact a key component of the research process. Raw data gathered for a study doesn’t typically lend itself to easy interpretation. Therefore, statistical methods are utilized to translate the data and come up with the most accurate conclusions possible.

Statistical Uncertainty

With any study, the data will be mixed. Never does a result consistently repeat itself 100% of the time. For this reason we must have benchmarks as to how to decide what sort of statistical differences will be deemed significant or integral? What sort of success rate should be expected for a treatment to be considered a success? How many patients should participate in the study in order to ensure that the uncertainty of the study is kept to a minimum?

These are just a few of the questions addressed by statisticians, who use mathematical tools to approach the problem.

Statisticians often are involved in developing subject matter expertise, through their collaborative research. Their insights are highly valued.

Data Scientist
Image from: library.gatech.edu

Increasing Demand for Statistics

30 years ago, statisticians may have not seemed hugely necessary in the field of neuroscience research as the amount of data in that field was limited. With recent advancements in technology, however, there has been a big increase in the quality and quantity of data that is available. Thus the endless cycle of technology giving us richer and greater sources of information, and then tools have to come that allow us to better sift through and analyze the data using sophisticated techniques of analysis.

Enrollment in Statistics Courses Doubled

For students looking to get experience in being on the forefront of what’s going on in statistical analysis, enrollment in statistical courses has doubled. The learning methods of statistical analysis has increased a lot in recent years, driven in large part by employers who have seen tangible and significant gains from statistical analysis as it is applied to risk management, market research and quality control.

Statisticians Comfortable with Uncertainty

Statisticians’ tendency to refrain from making objective, concrete statements regarding the possible conclusions of their statistical findings is sometimes a source of frustration and criticism from those outside of the field. They are known rather to qualify their conclusions with honest confessions of the limitations that are present with their analysis procedures. Statisticians are okay being in that tension of uncertainty that is an inherent part of the process of data analysis.

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