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Negative SEO Attacks: What Are They and The Consequences?

By | Sep 20th, 2013 08.57 AM | View all posts in Tips & Tricks

Every time we talk about SEO, it’s always about ways to increase visibility in search results and about increasing organic traffic.

“Little do we know that the exact same expertise used to help websites gain visibility could very easily take the website down.”

Negative SEO

It all comes down to the intentions of the SEO veteran. Consequently, it’s about 100 times easier to take a website down than it is to get the website to move up in search results.

So why would someone want to take down your website rankings? Almost every Negative SEO Attack is intentional. It’s rarely the case that something like that would happen unintentionally. How does it work? The exact reverse of all best practice SEO. One of the most commonly found SEO attack wherein a keyword competitor build thousands and millions of low quality link from spam websites for a single anchor text in as short a period as 1 day to a week to a single page of your website. The next time Google’s spider visits your website and caches it, your website would shows an unnatural link profile and may very likely trigger an automatic penalty.

Sometime, SEO attackers go as far as send in manual complaints after having built up low quality unnatural links to your website for which you would be looking at a manual penalty. Manual penalties are very difficult to fix and reinstating your website after a manual penalty could take forever.

Negative SEO attacks are something to be wary about. In the past, it was about websites getting hacked, but as firewalls and security improves over time, taking down a competitor website to interrupt their business has become harder for those who do play dirty. SEO, as good as it sounds to do well for so called ‘free traffic’ and website visitors, consequently has no firewall and is an easier option to disable a competitor’s online business. This is a known problem and for many unfortunate websites, the effects could be devastating.

There are two types of attacks: A single attack for which the adverse effects are felt right away and a multiple attack for which a certain degree of attack is administered every 2 to 3 months. For the latter, the effect is long term ranking and visibility problems. And most of the time, the prey has no idea what is going on; ironically, attributing website search problems to the need for more SEO efforts.

Results of a Test on Negative SEO:

Negative SEO Test

How to avoid getting attached or recuperate after an attack? It’s first important to understand that an SEO attack is something that has been thought out and planned well, a strategy in itself by an SEO expert. There are many things you would attempt however, once an attack has happened, you would first need to understand the nature of the attack: what sort of SEO tactic was used behind the attack? The most common is a link bomb but there are many others including duplicate content dispersion and what not. So if the attack was staged by an SEO veteran, the not effective way to counter is in fact by another SEO veteran.

image source: tastyplacement.com

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Banner Ad Retargeting

By | Sep 17th, 2013 04.36 AM | View all posts in Marketing

Banner Retargeting or commonly known as Banner Ad Retargeting is one of the most effective tools to use in order to increase conversion rates, brand awareness, profitability and ultimately, website traffic.

What exactly is banner retargeting?

Banner retargeting is focused on visitors who repetitively return to the website for its services. The website tracks their cookies and displays ads which are relevant to them. The ad may appear throughout the website or on specific pages at specific locations.

Banner Ad Retargeting
Image source: ayudawordpress.com

What is an example of banner retargeting?

A prime example of banner retargeting practices is travel ads. Travel ads may appear on a certain website you go to because you previously searched for travel deals in the past, for example. Cookies are stored on the website and are appropriately displayed when you return to that specific website and page.

The same can be said for any product or service you maybe researching for. Cookies track each click made on the website and it works in conjunction with other advertising channels to show what you want to see.

For example, you may visit website A to search for Brand X makeup but decide to go to try website B instead because website B seems to have a better promotion. Arriving at website B, ads of website A appears (thanks to cookies) which now displays a better promotion urging customers to click it and return to website A.

The advantage of banner retargeting allows an increase of ROI (return on investment) and establishes the frequency of the ad’s repetition for increased ad impressions.

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Digital Marketing: Emerging Trends

By | Sep 3rd, 2013 10.30 AM | View all posts in Tips & Tricks

Doing business has drastically changed these past few years. It is no longer about making sure you have an online presence for your business; that is a given. Try doing a mental list of your competitors; do they have some sort of website running? More than likely the answer is yes.

Having a website for your business is not an option anymore but a must. It’s because the world has turned digital, and your market and consumers along with it. So if simply having a website no longer makes the cut what does? Running banners? Adwords?  Doing SEO? Why yes, of course, but there’s more to it now.

Online business success is now all about staying up-to-date with digital trends; especially keeping an eye out for emerging trends and to quickly adapt your business accordingly. Now, if you haven’t had the time to look into what’s new and coming your way, we have. So what should you look out for this year onwards? None other than: Mobile, Social Media and Content Marketing. Why? Here’s why:

The Digital Marketing Infographic

Mobile Trends:

– Global smartphone users will reach 2 billion by 2015.
– Across all industries, mobile internet traffic is increasing at a rate of 3.5% per month.
– Tablet users access search 73.9% of the time. More than any other devices.
– Mobile share of internet traffic increased by 25% this year.
– Out of 4 billion mobiles in use, 1.08 billion are smartphones.
– Mobile web traffic share has increased from 5.42% in Q1 2012 to 10.44% in Q1 2013.
– Tablet web traffic share has increased from 5.93% in Q1 @012 to 10.58% in Q1 2013.

Social Trends:

– The fastest growing Facebook and Google Plus demographics are users between 55 to 64 years old (56% in Google Plus and 46% in Facebook).
– Other social media networks such as LinkedIn has over 200 million users.
– Every 2 seconds, a new member joins LinkedIn.
– Pinterest has over 50 million users.
– 40 million photos are uploaded to Instagram daily.
– In Q1 2013, Facebook sees 665 million active users daily.
– 80% of users prefer to connect with brands on Facebook.
– 23% of Facebook users check their account at least 5 times every day.
– Twitter sees a 44% growth rate form 2012 – 2013.
– There are over 288 million active twitter users daily.
– YouTube has over 6 billion hours of video watched per month.
– There are over 1 billion unique monthly visitors to YouTube.
– Google Plus has over 359 million monthly active users.
– 33% of active users have grown between 2012 – 2013 on Google Plus.

Content Marketing Trends:

– Content is the top reason why people follow social media.
– 68% of consumers spend time reading content from brands they’re interested in.
– 37% of marketers claim blogging is the most valuable type of content marketing.
– Companies with over 10,000 employees use 18 different content marketing tactics.
– Articles with images get 94% more views.
– 62% of marketers blog or plan to blog in 2013.
– Blogs give websites 434% more indexed pages and 97% more indexed links.
– B2B companies that blog generates 97% more leads per month.
– 91% of B2B marketers use content marketing.
– 86% of B2C marketers use content marketing.
– 62% of companies outsource content marketing

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