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Our Chief Marketing Officer, Doy Moreau on Online Marketing

By | Aug 26th, 2013 09.57 AM | View all posts in Marketing

Digital marketing can be mind-boggling with so many industry-specific jargons that gets thrown back and forth. So which outlet should you invest in? Would SEM or SEO yield more conversion for your business? Or should you do both at the same time? What about Social Media? Should you optimize your website for mobile browsing and what’s this thing called CRO?

See what our Chief Marketing Officer has to say about online marketing:

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Getting De-indexed by Google: Top 5 Website Characteristics to Avoid

By | Aug 20th, 2013 08.24 AM | View all posts in Tips & Tricks

So you’ve launched your website, started to see some traffic and over the course of the next few months, enjoyed continual increase in traffic as your website starts to appear in search results for different keywords. All of a sudden, your site sees a sharp drop to zero visitors and you start to panic. If you suddenly lost rankings overnight for all your key search terms, especially your brand keyword, it’s a sign that Google has most likely placed a penalty on your site.

Is that the end then? Luckily, no. For many website owners, these penalties come out of the blue and they feel that it’s unfair given there was absolutely no intention to manipulate search results. That is why Google has what is called a ‘reconsideration request’ which could be submitted via your webmasters tools login. Although there is no guarantee that your site would ever regain visibility, it’s always worth a shot.

To avoid ever having to go through the horrors of a penalty and getting de-indexed, here are 5 important website characteristics to compare your website against. Ultimately, your website should not have any of these characteristics.

The number 1 way to get penalized is sending different messages to the search spider and actual human visitors; in other words #1: Cloaking. Basically, clocking when you technically configure your website to detect if a site visit is made by Google’s spider and if so, to feed the spider a different set of content from what the normal site visitor would see. Writing meta tags and having a robot.txt to help search engines better understand your website as oppose to deliberately misleading search spiders are 2 very different things.

Next is what we widely refer to as plagiarism. In the online world, this is commonly referred to #2: Duplicate Content. This simply means you shouldn’t be stealing content from other people’s website to display on your site. The best way to keep strong rankings in the long run is to frequently publish fresh, new and unique content on your website.

Linking is still a very strong site-popularity signal for search engines, but as soon as you overdo it or take the easy way out by joining bad neighborhoods; (in other words, having lots of inbound links from #3: Link Farms), you’ve just increase the chance of your website getting penalized indefinitely. Don’t buy or exchange links. It would too easily get you in trouble. Should you be considering advertorials or endorsed news publications with links, those are fine. It’s when the main purpose of any payment is obviously for buying links.

#4 Doorway Pages is a lesser known site characteristic that is eyed closely by search engines and one that many websites unknowingly triggers penalties for. What are doorway pages? They are basically websites and pages that are developed with the sole purpose to rank for certain targeted keywords in order to transfer search traffic for those keywords to the main website. Characteristics of a doorway page is what appears as a website with content quickly and effortlessly put together along with a handful of outgoing links going to the same destination URL.

Finally, abusing #5 Exact Match Domains (EMDs) to create what search experts sometimes call ‘content farms’ to transfer traffic from individual exact match domain websites to the main. It is no secret that if your website URL closely matches the keyword you want to rank for, your website would reach the first page search results for that keyword very quickly and stays there. So if you had 5 keywords you want to rank for, isn’t it just easier to buy 5 domains for each keyword and they’ll rank easily? Yes. But ever since this has been abused by many SEO practitioners, Google is on the watch and if you’re caught owning a handful of domains going to the same website, most likely all of them would get de-indexed or lose rankings simultaneously. There are 2 take away messages here, 1: when buying domains take note to avoid appearing like an EMD and 2: if you want to own a few sites to build up branding, it’s technically alright, but stick to what makes sense and avoid overdoing it.

Are there more ways to getting penalized or de-indexed than these 5 main criteria? Yes. However, we’ve pointed out these 5 given they are the most common ones that web owners may unknowingly trigger penalties for sans the intention to manipulate search results.

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Conversion Rate Optimization – Rules of the Game Revealed

By | Aug 13th, 2013 08.41 AM | View all posts in Tips & Tricks

Syndacast is a digital marketing agency known for its expertise in employing strategically creative marketing tools and strategies to drive not only traffic but conversions for client websites.

What exactly is a conversion? It’s in other words a website ‘goal’ for which the most common one is ‘sales’ or ‘bookings’.

How are conversion rates measured? It is determined by the number of visitors coming to a website who takes further action and successfully completes a goal divided by the number of total unique website visitors during the said period of time.

To read more about CRO best practice, we proudly present our very first infographic here below the cut.


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Blackberry 10 Gets Facebook App Update

By | Aug 7th, 2013 09.25 AM | View all posts in Technology & Innovation

Launched recently in the Blackberry app store, Facebook users of the device can now update the app that launched with new features. The Facebook update, v10.2.1, adds Facebook chat, enhanced messaging details, quicker scrolling and an enhanced photo experience.

Users will be able to experience a fresh look toward their pages depending on the type of subscribed feeds as well.

This update is free.

Blackberry z10
Image from:

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The Importance of Content Marketing

By | Aug 1st, 2013 10.39 AM | View all posts in News and Updates

Content is one of the most essential components for a website. Content marketing allows small brands to large, multi-million dollar corporates convey their information to their target audience, entice them with rich information and allows both to build a relationship. Content itself is a story which applies to content marketing, if done right.

What type of content should be on your website? Content that describes what your service is about. For example, for Syndacast, the expressed content is based on facts and data gathered through testing efforts then showcasing the results. Using short and long sentences is the key to capturing the audiences’ attention prompting them to read on. And let’s not forget: Keywords! Using appropriate keywords such as your business name or keywords that describe your business is the key for Google to locate your page. Do not, in no way, stuff your page with excessive keywords!

By writing content, you build a relationship with your audience. You want them to get to know you and your business. You want to share the same passion, hence you’re on the same page. Creating a business isn’t all about profits but it’s about understanding what the customer wants and how you can best achieve it using the tactics and strategies you devised.

Simply, it’s a two-way process; the customer chooses your business to help them and in return, your business gets paid. Keep in mind to uphold what is written on your website!

Should I use images? Use images that convey a message to the reader. The best type of images to use are Infographics, information laid out in readable, graphics. Your graphics should, again, contain content that is relevant to your website. Spamming a website with images, however, is not recommended because it slows your page load time significantly and contains a higher chance of not loading properly.

Use images when necessary to convey a message.

Should I use social media? Absolutely! Content marketing is dependent on any form of social media: Facebook, Twitter, Tumblr, Reddit, Pinterest and more. The more engaging your content is the better. It’s recommended to have content that is news worthy which can be liked and shared. The more likes and shares, the more people learn about you, your business and your website. The world revolves around social media networking thus, news spreads much faster.

Social Media

Are forums a good idea? Forums are a great way to talk to your audience. Engage in posts by replying to questions and inquiries posted. If your website doesn’t contain any forums, replying email is a great way to talk to your audience as well. Although it will seem less engaging, your response still provides your audience with the information they need in order to let them decide to use your service or not.

In conclusion, there are a myriad of ways to get your business recognized but most importantly, everything depends on the content you provide. Answer the 5 W’s and your business is off to a good start. People like to read and learn new things. If you can provide essential information in your descriptions, you can be sure your audiences will come back for more.

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