We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia
We are one of the fastest growing, performance driven digital marketing and concept development firms in Asia
DAAT is the one and only digital advertising association in Thailand. Syndacast is now officially a member of the association and listed with other well-known agencies such as Ogilvy and Dentsu Media.
What is it all about? Digital advertising has been growing very quickly and for the past few years, several Thai companies has made available digital advertising services. These companies and agencies know and understand the importance as well as the value of digital advertising as a means to reach out to audience and potential customers.
Social Media is something we use every day since Facebook, Twitter, Pinterest and tumblr have been successfully integrated into smartphone devices. Every day we check our smart devices for the latest news and updates, liking and sharing the news piece.
What does this have to do with SEO? A lot. As rumors go, SEO is dying. Many people don’t see the positive side of SEO as many term the word ‘dirty’. SEO is mostly attributed to creating accessible websites with high quality content, is heavily keyword optimized and contains no broken links. Sure, the website may link to other high quality websites to gain “link juice” to boost up ranking but that’s just the jist of it. SEO is aimed to cater results to be shown in Google’s first page.
So why is Social SEO is important when actual SEO is possibly dying off? Social Media search now encompasses approximately 32% of discoverable search results in Google. Google itself displays only 13% of organic results. As people are spending more time on their smart phones, searches are now optimized to show results based on the user’s geographical location, language and so forth.
Social Media SEO is creating a bigger impact than expected, increasing by 25% since 2011 according to user surveys based upon people who use social media as their main search tools. People like to talk. People like to share. With the nature of social media, all of this is possible; news spreads quickly by likes, shares, reblogging, re-tweeting are such examples. Almost with every piece of news, multiple hashtags are used to highlight keywords without resorting to spamming the content.
The benefits of social media is that these services does not limit a person to one device. Therefore, news can be read and shared anytime, anywhere.
The more people talk, like, share and use hashtags, the better the keyword ranks. There’s no need for particular methods to boost keywords and their content; with Google’s ever changing algorithm and spiders crawling the web, there is really no need to be completely Google-dependent any more. Social media is taking over search engines, to produce the results you want and displaying the news you want to read.
There are a couple of things to keep in mind when starting off small business to eventually transform into a well-established business via online marketing. These are the top 5 strategies that work quite well, when properly adapted and executed.
Targeting the Right Audience
A successful business depends on how well it advertises itself. What services does it offer? Does it use social media marketing, television, radios or traditional newspaper printing? Can the business be contacted directly or do customers need to go through a help line first? Are the words on the adverts catchy, directly to the point and easy to understand?
It’s extremely important to keep in mind who is your target audience: Children, teenagers, young adults, adults or seniors. Make the advert appeal to them and convince them that yes, your service is what these people want. You promised to deliver, here’s how.
Using the Right Services
Services such as Google Analytics and Piwik are great tools to utilize to monitor stats and give a detailed analysis of the customer’s interaction with your website. Tools such as Google AdWords and Bing AdCenter are easy to use, simply for the fact you can customize it to your needs. These two services are in charge of displaying appropriate ads on the first page of the search engines according to the keyword with the highest bid. The great thing about these two services is they each contain a free, downloadable program to create ads offline and upload it when ready.
However, keep in mind using this type of services does require online marketing know-how. To produce efficient ads, there are professional services who can develop these ads for you. Seek out an Adwords Certified Individual or in other words, a PPC Adwords Specialist.
The installation of Google Analytics is a great way to measure the success of your website; the service demonstrates graphics, Pay Per Click stats, impressions, conversions, keyword optimization and the list goes on. It’s a good service to measure the success of your online business.
Applying Appropriate Methodologies
One must think: What types of keywords will customers use in order to find your page? People, when searching for something will try out a myriad of keywords to find the page with the results they want. If your business is optimized for those keywords, chances are, more customers will land on your page. If the content offered is exactly what they want to read, it reduces bounce rates and in other aspects, drive traffic.
The lower the bounce rate, the better.
In fact, it’s also important to view which landing pages do customers tend to land on. It makes perfect sense to enhance a couple of landing pages, providing new content or at least, fresh updated content.
It’s just that simple: Provide customers with the content they need prompting them to return to your page. Does your content explain in plain print what your business sets to achieve? How will your business stand out in your niche? Is everything on your website easy to find? Translate all of this into writing good, original content so your target audience can be certain this is the service for them. It’s okay to boast your services but over doing it by adding flashy graphics is an instant turn-off. It’s recommended to focus on the ‘power of words’, not graphics.
Google scans your website for usable content that coincides with keywords searched by the customer.
Keeping in Mind the Algorithms
For any online business, one of the things that is most feared is the constant fluctuation of Google’s Algorithms. One day your page may be doing well in terms of rank and two weeks later, your page falls onto the fifth page. What happened? Over optimization of keywords, buying links, poor page rank are some of the factors which may contribute to this. Of course, it’s in no way definitive since there are other unnamed factors at play. In actuality, there’s nothing to fear; its Google doing its job of limiting and removing spam websites from their search engine.
On July 25th, 2013 the annual Digital Matters Seminar seminar will be taking place at LaunchPad starting at 6:30 PM to 9:00 PM.
Mr. Wolfgang Jaegel, Syndacast founder and CEO will be attending the seminar as a prestigious guest speaker, discussing ROI measurements for the travel and tourism industry in Thai.
Mr. Wolfgang aims to convey his message, discussing about the the dynamic trends prominently featured in these industries.
Don’t miss out on this opportunity to learn more, directly from the Digital Marketing Evangelist himself.
To learn more: Click here.
Wondering what are the top 3 digital marketing trends happening this year (2013)? Quite a lot as a matter of fact which is no surprise when it comes to the online world where the pace is fast and environment volatile. It’s nevertheless important for business owners to not only always keep up to date with new trends but to take action fast as well. It’s mid-year 2013 now and what most marketers have predicted to be the next trends for digital marketing is becoming much more evident and obvious.
Let’s explore some of the important emerging trends.
This is probably the number 1 trend with the Internet getting much more integrated with mobile devices.
• Consequently, we’re seeing 30% of search queries happening from mobile devices.
• Mobile traffic accounts for 25% of total website traffic.
• In terms of rates, we saw an increase of 60.3% of internet use via mobile phone for the last 2 years.
Big brands are giving us signals and indication of the importance of mobile marketing:
• Apple App Store is going to be available in 32 more countries soon.
• Microsoft and Nokia are investing 18 million euros for mobile app development over 3 years.
• Another interesting fact is quite contrary to beliefs; mobile apps are still very much alive, with 64% of total mobile usage time spent on apps.
As for advertising itself, from 2011 to 2016, mobile advertising revenue is predicted to grow by 400%.
Social Media Marketing
• LinkedIn: Consequently, the most popular social media channel being used by marketers is LinkedIn with approximately 83% of marketers using it for content distribution.
• Facebook: Facebook continues to grow rapidly, boasting a 1.1 Billion monthly active user.
• Google Plus: While Google Plus is now the second largest social network with 200M+ users.
• Twitter: This year, twitter appears to be the fastest growing social network in terms of monthly active users at an average of 288 Million. The fastest growing age group happens to be between 55 to 64 year olds.
Digital Content Marketing
At the start of 2013, we say content marketing slowly but steadily gain importance. Mid-year, it’s rather definitive that content marketing is here to stay. Consequently, 91% of B2B marketers are using content marketing and 86% for B2C marketers. According to marketers content marketing helps to build brand awareness, lead generation as well as acquire and retain customers.
• B2B marketers are investing 26% of their total budget on content marketing
• ….while smaller businesses go as far as 42%.
• 62% of companies today outsource their content marketing efforts.
Big brands have already embraced content marketing: Coca Cola, Mint.com and AMEX for example. Coca Cola wants to create more storytelling opportunity through content creation, mint.com is seen as a pioneer in successful blog content marketing while AMEX is looking to add value and create resources via content marketing.
Use of content marketing channels by marketers:
• 79% Articles
• 74% Social Media Content
• 65% Blogs
• 63% eNewsletters
• 58% Case Studies
• 52% Videos
• 51% White Papers
• 46% Webminars
There are other areas where change and growing importance is happening; however, we’ve handpicked the top 3 where we see changing trends to share with you here: Mobile Marketing, Social Media Marketing and Digital Content Marketing
Reference: growingsocialmedia.com, smartinsights.com, the-cma.com, dotcominfoway.com
Adblock Plus, as many consumers are aware is an ‘add-on’ developed to block ads on a website. The extension can be downloaded in browsers such as Firefox, Chrome and Opera. In addition, the service is extended onto Android devices for an improved and hassle-free internet surfing.
According to an Austrian news website, Horizont, it is reported Google is paying Adblock Plus, and its parent company Eyeo, to whitelist their ads. Simply put: Google wants their ads to be displayed on the websites they choose along with the ads they want.
On Adblock Plus’s official website, the service states they do charge companies who wish to whitelist their ads for a fee. The fee is used to support Adblock Plus by providing regular updates, bug fixes and enhance further usability.
Google is paying to be whitelisted as the website is heavily dependent on ads. When ads are blocked, Google loses money. To compensate for the loss, Google wants their ads to be displayed to ensure their ads are not labeled as spam and are hidden from the general public. Google wants advertisers to benefit from advertising Google ads. In a sense, Google is balancing their marketing strategy for a win-win situation; the website gains traffic and perhaps, conversions. Google gains money from clicks from ads.
It is still uncertain how much Adblock Plus will charge Google or companies whom want their ads to be whitelisted. The price will have to be right. Ads will have to be monitored if in fact, it hinders or enhances a user’s website navigability as well.
However, there is no solid confirmation Google is actually paying Adblock Plus to whitelist their ads as of yet.
Image Credit: chrome.google.com
Ever since social media took online communication by the storm, we saw all sorts of development in the social networking area: the birth of Facebook, Twitter, Google+, Instagram, Pinterest and what not.
Email, the very first form of online communication, seems to slowly fade away…or not.
This might not come as a surprise for devoted online marketers but for the general public: the latest research from Custora, an analytic platform, shows that good old email is, to this very date an online marketing channel that’s providing the largest returns. Although it’s been misused by spammers, scams and phishing emails, it is still one of the most effective online channel for businesses to improve conversion rates and returning customers.
The study suggests that customer acquisition by email has quadrupled over the last four years.
Thanks to technological advancement, traditional email marketing has grown significantly in terms of advanced tracking, reporting, volume support and automation. Today, email marketing is more commonly known as e-newsletters and eDMs (electronic direct mails).
Organic search continues to take the lead accounting for about 16% of total customer acquisition. Email marketing however bears much more CLV (customer lifetime value), at 12% higher than the average rate. The study’s conclusion was derived from a sample size of 72 million customers from 86 US retailers from 15 industries.
Bing has just announced the integration of its ad platform with Windows 8.1 Smart Search. What’s Smart Search? It’s a feature that comes with Microsoft’s Windows 8.1 that lets users do a global search across the Web, apps, devices and cloud for a single query. From the user experience, it’s one query for results across the board.
The integration is said to give Bing and Yahoo search network a boost with increased search and click volume. In terms of numbers, according to Microsoft, they have sold over 100 million Windows 8 licenses. The ad results would also include previews of advertisers’ websites as well as the usual site links and extensions. This is a bit like the website preview in search results which Google had running for a while.
The integration required no additional input from current Bing advertisers. According to David Pann, the General Manager of Microsoft Advertising Search Group, the integration is an example of the direction Microsoft is approaching the evolution of Search. In other words, the company is positioning Bing so that it’s not just a search engine but a centralized service from its partnership with Facebook, Apple and Yahoo that gets integrated with the Windows operating system for enhanced user experience.
We have yet to see how the search volume develops for Bing/Yahoo network advertisers following the integration and whether the ability to showcase products and offerings directly within the Windows interface would attract new advertisers. See the official announcement here.
image source: searchengineland.com